新昌小球中心 / line+ studio

“Sports Mall”原型：复合运营模式激活城市活力：本项目最核心的亮点在于其对传统体育场馆运营模式的颠覆性创新。针对县级城市体育场馆普遍利用率低、运营成本高的痛点，line+ 事务所提出了“Sports Mall”原型，采用“1+N”的复合运营模式。设计将体育场馆从传统的“赛事容器”转变为日常的“城事发生器”，通过融合商业、休闲、社交、文旅等多元业态，确保了场馆在非赛事期间的活力和经济可持续性，有效解决了运营困境，为县域城市发展提供了可复制的城市激活模型。

“场景日常化”与“功能复合化”的有机结合：设计策略的精髓在于“场景日常化”和“功能复合化”的有机结合。通过充分利用区位优势，将体育空间融入市民日常健身和活动中，使其成为常态化的城市活动场所。同时，引入餐饮、零售、酒店等复合业态，不仅为专业赛事提供配套服务，更重要的是补充了周边社区的配套空白，使其成为集体育、文娱、会展、生活服务于一体的新城市中心。这种设计思维使得场馆超越了单一体育功能，实现了对城市生活脉络的深度嵌入。

山水意象的在地化表达与结构效率：在建筑形态上，设计成功地从新昌“浙东唐诗之路”的奇峰秀色中汲取灵感，以水势和山形作为形态母题，创造出具有强烈地域文化符号和现代感滨水界面的标志性形象。结构上，采用大跨度桁架与框架核心筒体系，保证了内部空间的最大灵活性和功能适应性，同时兼顾了施工效率与经济性。这种在地化的美学表达与高效的工程技术相结合，使得建筑在视觉上富有吸引力，在功能上具备长久适应性。

As one of the key projects in Zhejiang Province's "4+1" major initiative, the "Xinchang Globular Center," designed by Dr. Zhu Peidong, co-founder and chief architect of line+ architectural studio, has been fully completed and put into use. The completion of this venue provides a critical pivot for Xinchang, a county in the mountainous area of eastern Zhejiang, to realize its ambition of "hosting competitions to revitalize the city" (以赛兴城), transforming the vision of "developing the city, industry, and benefiting the people through competitions" into reality. Immediately upon its opening, the project hosted national-level events such as the China Badminton Masters and the National Table Tennis Championships, and is set to host its first international snooker tournament in July 2025.

In China, sports venues commonly face issues of low utilization rates and operational pressures. Because sports events are relatively limited and daily demand is insufficient, while venue construction involves large investments and high operation and maintenance costs, profitability is restricted, making revenue heavily reliant on government subsidies. Multiple research reports indicate that 52% of venues receive fewer than 500 visitors per week, with some having an annual utilization rate below 40%. Sparse foot traffic and rigid operating models are common ailments.

In county-level cities with even more limited resources, this dilemma is even more pronounced—relying solely on sports events and public fitness activities is rarely enough to support the sustainable operation of such large venues. To tackle this challenge, we proposed the **"Sports Mall" prototype: using sports as the engine, adopting a 1+N composite operation model that integrates urban scenarios like commerce, leisure, social interaction, and cultural tourism, transforming the sports venue from an occasional "event container" into a daily "city event generator."**

Our design approaches this from two aspects: **First, the daily use of spaces (场景日常化)**, making full use of the site's location advantage to integrate the space into citizens' daily lives and fitness activities, turning it into a regular urban event venue; **Second, the compounding of functions (功能复合化)**, not being limited to a single sports function, but introducing composite formats such as dining, retail, hotel, and entertainment. This not only provides comprehensive professional support for high-level events but also complements the surrounding commercial gaps. During normal times, it offers citizens services like leisure, sports, and exhibitions, becoming a new center for urban life. From a professional sports home ground to a platform for national fitness; from cultural entertainment and performances to city celebrations, the Globular Center not only fills the gap in professional sports venues in the city but also breaks the traditional cyclical usage logic of "idleness—activation" through continuous operation and diversified content carriage, evolving into a composite urban landmark connecting the daily and the extraordinary.

Giving the overall design a distinct iconic image was another major challenge. We drew inspiration from Xinchang's unique landscape culture. Xinchang has historically been a crucial stopover point for literati traveling the "Tang Poetry Road in Eastern Zhejiang," where many poets left verses praising its marvelous peaks, beautiful scenery, clear waterfalls, and fresh springs. In the design, we used the flow of water and undulating mountain shapes as morphological motifs, responding to the city's boundaries with continuous volumes and horizontal rhythm, shaping a waterfront interface that possesses both cultural imagery and contemporary expression.

Structurally, the venue adopts a large-span truss and frame-core tube system, which ensures spatial flexibility while also considering construction feasibility and economy. The main gymnasium has a span of 75.9 meters, configured with effective lateral support based on the truss structure; the banquet hall has a span of 20.55 meters, utilizing a composite beam structure combined with clear height and construction conditions; the badminton practice hall roof has a span of 36.5 meters, and the table tennis hall roof has a span of 30 meters, both using plane trusses equipped with effective lateral support.

The Xinchang Globular Center is not just a container for competitions, but a model for urban activation—using sports to attract people, and using composite functions to retain them, allowing the ordinary and the extraordinary to transform into each other under the same roof. Driven by the "Competition Plus" model, this Sports Mall destination is becoming a vital node connecting sports, cultural tourism, and urban vitality, providing a sustainable urban paradigm for Xinchang's exploration of the path to "revitalizing the city, industry, and benefiting the people through competitions."