米兰街头的潜水艇玫瑰林

a massive submarine emerges in milan's city center

位置：意大利米兰

内容：实景照片

图片：10张

米兰街头的潜水艇第1张图片

景观设计：M&C saatchi milano
景观时间：2013

一艘看起来像是刚从水下浮出水面的潜水艇，在米兰的商业广场旁边的道路上露出了它的顶冠，这使得路人们十分惊讶且疑惑。这个从水泥路面上冒出的巨大的深海行者，使得周围布满了碎石残骸。一辆碰巧出现在了不该出现的地方的smart轿车，则被碎石残骸顶了起来。这一精心策划的布景其实是由上思公司为保险公司europ assistance IT旗下的lifepark protection store开幕而策划的市场经销策略。这一宣传意在表达保险的重要性，意指意外不幸有可能随时会降临。
这些聪明的噱头包括了早上凌晨时分大量的表演，正如这一疯狂的场景真实出现了一般。演员们打扮成了水手和潜水员，假装困惑的从潜水艇半浮出水面的地方出现，似乎不知道他们在哪或者又如何到达了这里。汽车的驾驶员则被这一突发状况彻底搞懵了，人们可以看到他充满了愤怒和不解的从车中出来。策划组甚至还有一个伪装的医院工作组和警察奔赴到了现场，用担架抬出“伤员”，最后还封锁了事发区域隔离开了好奇的路人们。

译者：温冷清秋

the crown of a massive submarine, appearing to have just surfaced from an underwater journey, has materialized from beneath the sidewalk of milan’s piazza mercanti, surprising and baffling pedestrians.the installation has the tremendous deep-sea voyager popping out from the concrete path, causing a massive wreckage of rubble nearby. a smartfortwo car, seemingly at the wrong place at the wrong time, is apparently caught up in the chaos, haphazardly propped on the debris. the elaborate, staged intervention is actually a marketing scheme by advertising agency M&C saatchi milano for europ assistance IT, an insurance group based in italy, as part their ‘protect your life‘ campaign and launch of the lifepark protection store. designboom spoke with a ‘scuba diver’ at the scene where they told us of the importance of insurance in safeguarding your possessions, as you may never know when an unforeseen event might take you by surprise.
the clever stunt included a mass performance in the early hours of the morning, which imagined the manic scene as if it actually took place. actors dressed as sailors and scuba divers emerged from the semi-surfaced sub in a supposed daze, not sure where they had arrived or how they had gotten there. the driver of the vehicle, theoretically destroyed in the accident, can be seen exiting his car in a fit of both rage and confusion. the ploy even had a phony crew of hospital workers and police who rushed to the incident, carrying people on stretchers, and eventually securing the area from curious passers-by.

米兰街头的潜水艇第2张图片