BlueBottle Coffee 蓝瓶咖啡 / 向域设计

概念的巧妙融合与叙事性：该项目最精髓之处在于成功地将蓝瓶咖啡的极简主义美学与毗邻的乐高乐园的趣味性、创造力进行了深度融合。建筑师以“做梦、逐梦、筑梦”为核心叙事，精准抓住了乐高机械组（Technic）的结构逻辑作为设计母题，将其抽象化为建筑语汇。这种跨界的叙事不仅赋予了空间独特的场所精神，也有效地引导了目标客群（家庭和儿童）的体验，实现了在特定文脉下，为咖啡空间赋予延续主题记忆的趣味载体。

结构逻辑的具象化表达：设计通过对乐高积木，特别是机械组零件的结构和组装逻辑的提炼，创造了极具视觉冲击力的空间装置。吧台的设计是这一手法的典范，利用蓝白相间的结构组件模仿积木堆叠，不仅清晰界定了功能核心区，还将品牌Logo的落位点巧妙地融入外立面延伸结构中，极具识别性。室内细节处对梁、连接件、轴等核心元素的抽象运用，实现了极简咖啡体验与积木游戏性的完美平衡。

材料的符号化与空间秩序的构建：项目在空间处理上运用了模块化和堆砌的原则，通过水泥砌块砖、塑料等基础材料的线性堆砌，呼应了乐高积木作为建筑基础单元的本质。墙面采用不同造型的砖块进行砌筑，在保持秩序感的同时，注入了积木搭建的趣味性。这种手法不仅在物质层面与乐园产生了有趣的对话，更重要的是，它在心理层面邀请了成年顾客回归童年记忆，将功能空间转化为一个充满创造力和怀旧氛围的“筑梦场”。

Blue Bottle Coffee’s every store is unique, integrating with the surrounding community and architecture, as Blue Bottle, who loves to "dream," does. This new Blue Bottle store is adjacent to the Shanghai Legoland Resort, echoing the colorful building block theme of the resort and extending the construction elements that Lego inspires for creativity and imagination. Based on this unique spatial context and the primary target audience of Legoland—families and children—Atelier xy hoped to bring a fun space to Blue Bottle Coffee that continues the memories of Lego. At the same time, how to express the rich and ever-changing game of building blocks in a minimalist aesthetic coffee space? How to create a comfortable and relaxing dream-building site for Blue Bottle users? The architects cleverly responded to these challenges with unique design concepts and techniques.

做梦、逐梦、筑梦
爱“做梦”的蓝瓶咖啡的每一家门店都是独一无二的，会与周边的社区和建筑融合。此次蓝瓶新店毗邻上海乐高乐园度假区，呼应乐高乐园五彩缤纷的积木主题，也延伸了乐高激发创造力和想象力的拼搭元素。基于这一独特的空间背景，以及乐高乐园主要面对的家庭和儿童客群，Atelier xy希望为蓝瓶咖啡带来延续乐高记忆的趣味空间。与此同时，如何用极简审美的咖啡空间表达丰富多变的积木游戏？如何为蓝瓶的用户打造一个舒适放松的筑梦场？建筑师用独特的设计概念和手法机智应对这些挑战。

The rich and varied shapes of Lego blocks, and the strong connection between Lego Technic and architectural space, along with its precise structure and assembly logic, inspired the design of the Blue Bottle Coffee shop.

乐高积木的形状丰富多变，而乐高机械组（Lego Technic）与建筑空间有着极强的关联性，其本身精密的结构和组装逻辑也为蓝瓶咖啡店的设计赋予了灵感。

Diagram

The architects used typical block components to construct the spatial installation of the coffee bar, employing a visually impactful combination of blue and white. The white components at the bottom form the coffee counter, while the blue components act as the suspended ceiling structure sandwiched in between. The uppermost white component is angled towards the entrance and extends outward through the curtain wall glass, creating an interesting element on the exterior facade that also serves as the placement point for the Blue Bottle Coffee logo, making it highly conspicuous.

建筑师运用典型的积木零件构建出咖啡吧台的空间装置，同时采用了极具视觉冲击力的蓝色和白色组合。底部的白色零件成为咖啡吧台，蓝色零件作为夹在中间的吊顶结构，而最上方的白色零件错角转向店门，并从幕墙玻璃向外延伸，突出的部分成为外立面上的有趣元素，也称为蓝瓶咖啡 logo 的落位点，非常醒目。

In the interior, core elements from the Technic series, such as beams, connectors, and axles, are cleverly presented in details for the coffee tables, merchandise display areas, and suspended ceiling elements. This achieves Blue Bottle Coffee's minimalist aesthetic while blending with the joyful and fun atmosphere of the district.

室内以机械组系列的梁（beam）、连接件（connector）和轴（Axel）等核心元素在咖啡桌、商品陈列区和吊顶悬挂的细节处都进行了巧妙地呈现，既实现了蓝瓶咖啡的极简的美学，又与欢乐有趣的街区氛围相融合。

“Lego’s development has always been rooted in architecture; after all, those small plastic blocks are building blocks.” Lego also has a famous sub-line called Lego Architecture, which intends to “reflect the past, present, and future of architecture” through blocks. Modularity and stacking are the most representative elements of Lego blocks; the small bricks serve as both building materials and common construction structures. The architects used basic materials like concrete blocks and plastic, echoing the construction and combination methods of building blocks, allowing the Blue Bottle space to engage in an interesting dialogue with the park.

模块化的空间应用
“乐高的发展一直扎根于建筑，毕竟那些小小的塑料块就是积木。”乐高还有一个著名的副线系列，叫乐高建筑（Lego Architecture），意图通过积木来“体现建筑的过去、现在和未来。”模块化和堆砌是乐高积木中最有代表性的元素，小小的砖块既是搭建材料，也是常见的建造结构。建筑师用水泥砌块砖、塑料等基础材料，呼应积木的搭建组合方式，让蓝瓶空间与乐园产生有趣的对话。

The forms of building blocks are also used on the interior walls, where bricks of different shapes are stacked to construct an orderly yet playful coffee space. Even adults coming in to order coffee can transform into Lego figures the moment they step inside, returning to the happy memory of building blocks in childhood, joyfully dreaming and pursuing dreams in this playground for everyone.

空间内部的墙面也沿用积木的形式，使用不同造型的砖块进行堆砌，叠砌的方式构筑出秩序却又不失乐趣的咖啡空间，即便是进店点咖啡的成人，也能够在踏进店内的一刻化身乐高小人，回到童年搭积木的快乐记忆，在这座所有人的乐园里快乐地造梦逐梦。