鄂尔多斯乐园店 / waa 未觉建筑

Erdos Amusement Park Store/Waia Unconscious Architecture
鄂尔多斯乐园店 / waa 未觉建筑

空间色彩与氛围营造： 项目最引人入胜之处在于其对色彩的巧妙运用。粉色调的整体环境并非简单堆砌，而是经过精心设计，旨在柔化空间，营造出轻盈、愉悦的氛围。设计师深谙色彩的视觉特性，利用色彩之间的微妙振动，使空间更具活力和趣味性。同时，通过强调高光色调和自然过渡，确保了服装作为视觉焦点的地位。这种对色彩的精细把控，不仅提升了空间的美学品质，更直接影响了顾客的情绪体验，使购物过程充满愉悦感，这是商业空间设计中非常重要的考量。

动线设计与功能分区： 对于如此大规模的零售空间，动线设计至关重要。本项目采用了以中央岛台为核心的布局，巧妙地设计了连续的循环购物路径，以及灵活的“8”字形通道，满足了顾客不同的购物习惯。功能分区也极具特色，周边展位陈列各品牌商品，中央岛台则聚焦于特定品类，这种布局有效地引导了客流，提升了购物效率。试衣间巧妙地嵌入分隔展位的柱体中，节约了空间，又保证了私密性。而儿童区的独特设计，则将游乐设施巧妙地融入零售环境，创造了极具吸引力的互动体验。

创新元素与互动体验： 项目的精髓在于其对互动体验的极致追求。从贯穿始终的趣味装置，例如色彩互动的视觉游戏，到儿童区的游乐设施与服装展示的完美结合，都体现了设计师对细节的极致关注。背光膜天花的应用，不仅提升了整体照明水平，更营造出柔和、开放的氛围，为商品展示提供了理想的背景。儿童区的特色吊灯既是装饰，又是衣物挂架，扭曲流动的“巴瑞索膜”天花与几何灯光的对比，以及可攀爬的管状结构，都为空间注入了活力和趣味，使购物不再是单纯的交易行为，而是一场充满乐趣的体验，这无疑是成功的商业空间设计典范。

The pink toned environment in the design softens the spatial atmosphere. The combination of these colors creates subtle optical vibrations, making the space appear lighter and more interesting. The specially selected colors are intended to convey a sense of joy and happiness. By emphasizing highlight tones and allowing colors to blend naturally, clothing always remains the visual focal point.
设计中粉色调的环境柔化了空间氛围。这些色彩的搭配产生出微妙的光学振动，让空间显得更加轻盈、富有趣味。特意挑选的颜色旨在传递欢乐与愉快的感受。通过强调高光色调，同时让色彩自然交融，确保了服装始终成为视觉的焦点。

ERDOS LAND is a super large direct sales store located in the suburban headquarters park of Ordos, situated in the brand headquarters building. The new space includes a 2600 square meter shopping area that gathers all the brands under the company, and features a 700 square meter supporting functional area, including a children's play area, caf é, and tourist center.
ERDOS LAND 是一家位于鄂尔多斯市郊总部园区内的超大型直销店，坐落于品牌总部大厦中。新空间包含 2600 平方米的购物区域，汇集公司旗下所有品牌，并设有 700 平方米的配套功能区，包括儿童游乐区、咖啡馆和旅游中心。

As the largest single story retail space for the brand currently, the store is expected to receive over 700 customers per day during peak hours, showcasing over 4000 items across five major brand collections. The design of the flow line becomes crucial: the flat layout is centered around four central islands, allowing the shopping process to form a continuous circular experience or be completed through interconnected "8" shaped paths.
作为品牌目前最大的单层零售空间，该店预计在高峰期每日可接待超过 700 名顾客，展示超过 4000 件商品，涵盖五大品牌系列。动线设计成为关键：平面布局以四个中央岛台为核心，使购物过程既可以形成连续的循环体验，也可以通过相互连接的 “8” 字形路径完成。

The booths symmetrically distributed around the perimeter display products of various brands, while the central island platform focuses on specific categories - scarves, sweaters, accessories, and ready to wear clothing. The fitting room is embedded in columns that separate booths, while the children's series area integrates amusement facilities directly into the retail environment. In addition to basic lighting, the entire store adopts a unified backlit film ceiling. This continuous light film surface not only enhances the overall lighting level, but also effectively reduces harsh shadows, adding a soft atmosphere to product display and creating an open and pleasant shopping experience.
周边对称分布的展位陈列各品牌产品，中央岛台则专注于特定品类 —— 围巾、毛衣、配饰和成衣。试衣间嵌入分隔展位的柱体中，儿童系列区域则将游乐设施直接融入零售环境。除了基础照明，整个商店采用统一的背光膜天花。这一连续的光膜表面不仅提升了整体照明水准，还有效减少了生硬阴影，为商品陈列增添柔和氛围，营造出开放而愉悦的购物体验。

In the children's exhibition area, the perfect combination of amusement facilities and clothing displays echoes the overall design concept of the store. The characteristic chandelier serves as both a decoration and a clothing hanger; The twisted and flowing "Barisso membrane" ceiling contrasts sharply with the simple geometric lighting. Part of the tubular structure is designed as a climbing device, making the space visually and experientially interesting.
在儿童展区内，游乐设施与服装展示完美结合，呼应了商店的整体设计理念。特色吊灯既作为装饰，也充当衣物挂架；扭曲流动的“巴瑞索膜”天花与简洁的几何灯光形成鲜明对比。部分管状结构被设计为可攀爬装置，让空间在视觉和体验上都充满趣味。

The fun installations that run through the entire project, from color interactive visual games, to the planning of flow and display, to the interactive facilities in the children's area, ensure that the building not only meets commercial functions but also brings a rich and positive shopping experience.
贯穿整个项目的趣味装置，从色彩互动的视觉游戏，到动线与陈列的规划，再到儿童区的互动设施，都确保了建筑在满足商业功能的同时，带来丰富而积极的购物体验。