Snow Peak 苏州美罗百货新区店 / KiKi 建筑设计事务所

Snow Peak Suzhou Meiluo Department Store New Area Store/KiKi Architectural Design Firm
Snow Peak 苏州美罗百货新区店 / KiKi 建筑设计事务所

空间叙事的创新：本项目的核心亮点在于设计师对于空间叙事的巧妙构建。面对商场内有限的平面空间，设计师没有局限于传统的平面展示，而是大胆引入“高差”的概念，通过混凝土打造出起伏的“丘陵”地形。这种设计手法赋予了空间多层次的体验感，打破了单调的视觉平面，引导顾客在购物过程中进行探索。这种对地形的重新塑造，不仅是对品牌“野游人生”理念的视觉化表达，也巧妙地回应了商场内高奢品牌的氛围，创造出独树一帜的商业空间。

材料与细节的呼应：项目在材料选择和细节处理上展现了设计团队的专业素养。混凝土坡地的运用，既满足了功能需求，又与品牌“野”的特性相契合。而穿插于坡地之间的木桩，则巧妙地呼应了“山林”意象。这些木桩不仅仅是展示架和座椅，更是连接人、产品和空间的纽带。这种对“木”元素的运用，赋予了空间温暖的质感，也与户外露营的氛围相得益彰。细节之处，例如“地质断层切面”的视觉呈现，体现了设计师对自然元素的深刻理解。

灵活运营与用户体验：项目在设计之初就考虑到了后期的运营需求，采用了“散点式+不固定”的陈列方式，极大地提高了展示的灵活性，能够根据不同的产品快速调整。这种设计理念，保证了消费者持续的新鲜感。设计师在空间布局上，也巧妙地将产品陈列与休闲区域分隔开来，形成了“攀峰观景、山脚自在”的节奏，这种节奏感增强了用户的体验，让人们在购物的同时，也能感受到放松与舒适。这不仅是空间设计，更是一种对生活方式的倡导。

Snow Peak, a legendary camping brand, recently opened a new multi-functional display store in the core business district of Suzhou's ancient city, operated by KiKi architectural design firm. Designer Guan Jiayan uses the brand's core concept of "Wild Life" to outline the natural "mountain landscape" with minimalist and abstract language. While showcasing camping equipment, outdoor clothing, and tools, he also incorporates a coffee corner to create a composite space that integrates exhibition, experience, relaxation, and shopping.
露营传奇品牌 Snow Peak 近日在苏州古城核心商圈开设全新多功能展示门店，由 KiKi 建筑设计事务所操刀。设计师关佳彦以品牌核心理念“野游人生”为题，以极简抽象的语言勾勒自然“山林地貌”，在展示露营装备、户外服饰与工具的同时，融入咖啡角，营造集展陈、体验、休憩与选购于一体的复合空间。

The store is located on the first floor of the shopping mall, surrounded by high-end luxury brands. The main passage and elevator run through it. How to maintain the integrity of the space, organize the flow, and respond to the commercial atmosphere has become a design challenge. KiKi draws inspiration from the site conditions and introduces the concept of "elevation difference" to create "hills" on flat ground. It uses concrete to cast artificial slopes, injecting exploratory fun into the mall and reminding people to return to the earth and feel the world beneath their feet.
店铺位于商场一层，周边高奢品牌环绕，主通道与电梯贯穿其中，如何保持空间完整性、组织动线并回应商业氛围，成为设计难点。KiKi 从场地条件汲取灵感，引入“高差”概念，在平地掀起“丘陵”，以混凝土铸造人工坡度，为商场注入探索趣味，提醒人们回归大地，感受脚下的世界。

The undulating ground forms an open, free, and transparent foundation field, and the exhibition design revolves around the element of "wood", inspired by mountain trees and camping firewood. The wooden stakes arranged in a staggered pattern serve multiple roles such as display stands, seating arrangements, and supporting structures, and can be randomly used. They run through the slope from top to bottom, becoming a carrier connecting people, products, space, and nature. Although static, they bring intangible interaction and communication.
起伏的地面构成了一个开放、自由而通透的基础场域，展陈设计则围绕“木”元素展开，灵感源自山间林木、露营柴火。高低错落的木桩，阵列其中，担当了展示台、坐具、支撑结构等多重角色，可被随机使用。它们自上而下的贯穿坡地，成为了连接人、产品、空间、自然的载体，虽为静态，却带来无形的互动与交流。

With the completion of the main structure, the "sloping land" and "dense forest" form intersecting surfaces and lines, and also evolve into two contexts of "surface" and "interior" in the vertical visual sense - "surface" is an open experiential field for people to shop and relax; 'Li' is an inward landscape space adorned with gravel and lights. The two are interrelated, and when viewed from a specific angle, they resemble geological fault sections, reflecting the balance between artificial and natural elements.
随着主体构造的完成，“坡地”与“密林”，形成了交叉的面与线，也在纵向视觉上演化为“表”与“里”两层语境——“表”为开放的体验场域，供人们购物、休闲；“里”为内向的景观空间，以碎石与灯光点缀。两者互为表里，从特定角度望去，犹如地质断层切面，折射出人工与自然的平衡。

After the completion of the space, provide highly flexible operational strategies. The "scattered+non fixed" display system facilitates quick replacement of exhibits and brings a constantly updated consumer experience. The products are concentrated on the slope, columns, and side walls, while the leisure seats are arranged on flat ground, forming a rhythm of "climbing the mountain to enjoy the scenery and being at ease at the foot of the mountain". Immersed in it, people can personally experience the ultimate outdoor aesthetics advocated by the brand in camping equipment, coffee aroma, and scene atmosphere - not only the wildness and poetry of urban hiking, but also a reflection of the symbiosis between nature and the world.
空间完成后，提供高度灵活的运营策略。“散点式+不固定”陈列体系便于快速更换展品，带来常新的消费体验。产品集中于坡面、立柱与侧墙，休闲坐席则布置于平地，形成“攀峰观景、山脚自在”的节奏。置身其间，人们在露营器物、咖啡香气与场景氛围中，切身感受品牌倡导的极致户外美学——既是都市徒步的野趣与诗意，也是自然天地间的共生写照。