综合体设计的尺度与主题的创新融合:该项目成功地将一个围绕中央湖区的大型综合体,整合了娱乐、体育和零售等多元功能。其设计精髓在于建筑体量与三维像素主题外立面的有机结合,这种强烈的视觉符号不仅塑造了独特的建筑形象,也暗示了内部丰富多元的活动内容。通过大面积公共露台的设置,建筑实现了与周边环境的积极对话,使其成为区域内一个极具辨识度的地标,体现了当代商业综合体在形态创新与功能集成上的高标准追求。
运动主题的深度集成与全时运营策略:作为全国首个以滑雪为主题的世界级新型娱乐综合体,项目突破了传统商业设施的边界。通过集成拥有500米雪道和近百米落差的室内滑雪场,并将其与酒店、零售、乐园等功能紧密结合,实现了“24小时娱乐综合体”的定位。这种深度集成不仅满足了特定运动(滑雪)的需求,还通过滑雪学校、俱乐部和赛事运营,构建了一个围绕核心运动的完整生态系统,体现了对新兴城市休闲方式的深刻洞察和前瞻性布局。
建筑语言的统一性与空间交互的激活:面对运动、零售、娱乐这三种尺度差异巨大的建筑类型,设计通过统一的“交融互补的设计语言框架”实现了视觉和功能的协调。特别是模块化立面系统的应用,通过分解和重组创造了新的视觉协同。更重要的是,设计强调室内外空间的交互性,通过延伸至水岸的运动平台、像素化立面与城市公共空间(广场、街区)的互动,共同构建了一个“城市客厅”。这种策略最大化了自然景观的利用,并确保了商业区域的活力与交通的无缝连接。
Wuhan Ganlu Mountain Snow World is a super-large commercial complex surrounding a central lake area, integrating various facilities for entertainment, sports, and retail. The architectural massing with large public terraces complements the three-dimensional pixel-themed exterior facade, creating a visually engaging contrast.
武汉甘露山雪世界是一个环绕中央湖区,集结各类娱乐、体育、零售等设施的超大型商业综合体,大面积公共露台的建筑体量与三维像素主题的外立面相映成趣。
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Under the national fervor for promoting nationwide fitness, skiing has become one of the most popular outdoor sports among young people, and China has become the country with the most indoor ski resorts. The newly completed Wuhan Ganlu Mountain International Ski Resort not only covers supporting facilities for leisure and entertainment such as hotels, commercial retail, and amusement parks, but also expands deeply into ski schools, ski clubs, and large-scale event operations. It is the first world-class new type of entertainment complex in China with skiing as its theme.
在国家倡导全民运动的热潮下,滑雪早已是当下最受年轻人欢迎的户外运动之一,中国也成为了拥有室内滑雪场最多的国家。最新落成的武汉甘露山国际滑雪场除了涵盖酒店、商业零售、乐园等休闲娱乐配套,还在滑雪学校、滑雪俱乐部、大型赛事运营等方面做深度拓展,是全国首个滑雪为主题的世界级新型娱乐综合体。

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A 24-Hour Entertainment Complex with Ultra-High Drop and 500m Ski Slope
Located in Huangpi District, Wuhan, adjacent to Mulan Ancient Town, Ganlu Mountain International Ski Resort is a super-large commercial entertainment complex centered around a lake, integrating various facilities for entertainment, sports, and retail. The architectural massing with large public terraces complements the three-dimensional pixel-themed exterior facade, destined to become a new landmark in the area. The new entertainment complex perfectly combines indoor skiing, outdoor theme parks, and commercial street blocks, pioneering a new super leisure complex landmark offering comprehensive services.
超高落差、500 米雪道的 24 小时娱乐综合体
位于武汉黄陂区的甘露山国际滑雪场,毗邻木兰古镇,是一个环绕中央湖区,集结各类娱乐、体育、零售等设施的超大型商业娱乐综合体,大面积公共露台的建筑体量与三维像素主题的外立面相映成趣,将成为区域的全新地标型建筑。全新的娱乐综合体将室内滑雪运动、户外主题乐园以及商业街区完美结合,开创提供全方位服务的新型超级休闲综合地标。

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Concept Diagram

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Ganlu Mountain International Ski Resort is planned and positioned as a comprehensive stage revolving around the lake for non-stop 24-hour entertainment. The atmosphere of revelry, the commercial streets connecting indoors and outdoors, water sports, and abstract mountain scenery blend together, bringing an immersive experience to people in this fantastic large-scale complex.
甘露山国际滑雪场规划定位为一个环湖娱乐 24 小时不停歇的综合性舞台。狂欢的氛围、室内室外贯通的商业街、水上运动和抽象的山景融为一体,在奇幻的大型综合体中给人们带来沉浸式的体验。

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Integration and Unification of Three Architecturally Different Scales: Sports, Retail, and Entertainment
The three architectural types with vastly different scales—sports, retail, and entertainment—are unified within a framework of intersecting and complementary design language, centered around three different leisure experiences. Indoor skiing complements the outdoor carnival landscape, and indoor/outdoor retail provides diverse experiences. The new indoor ski resort boasts a 500-meter long indoor ski slope with a drop of nearly 100 meters, aiming to meet the snow sports entertainment needs of Wuhan, one of China's most populous cities. The modular facade system integrates multiple elements, achieving a new visual synergy through decomposition and reorganization.
集成运动、零售及娱乐三种尺度差异巨大建筑类型的融合统一
围绕三种不同的休闲体验:运动、零售及娱乐,三种尺度差异巨大的建筑类型在交融互补的设计语言框架内统一起来。室内滑雪运动与室外嘉年华景观相辅相成,室内室外零售提供多样化的体验。全新的室内滑雪场拥有长 500 米,落差近百米的室内雪道,旨在满足中国城市人口最多之一——武汉的雪上娱乐需求。模块化的立面系统集合了多重元素,通过分解、重组达到一种新的视觉协同效果。

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An Urban Living Room with Indoor-Outdoor Interaction
Various sports platforms and entertainment carnival spaces at the foot of the ski slope extend to the waterfront, connecting and interacting with the public square, commercial blocks, and large areas of green landscape through the pixelated multimedia facade. The indoor space is fully integrated with the outdoors, maximizing the use of natural landscapes through multiple ground-floor commercial strategies. Entertainment facilities and natural landscapes activate both internal and external commercial areas, and are directly connected to the adjacent transportation hub.
室内室外交互的城市客厅
雪道脚下的各类运动平台、娱乐狂欢空间延伸至水岸,通过像素化多媒体立面与公共广场、商业街区和大面积的绿色景观发生关联及互动。室内空间全然融入了室外,通过多个首层商业的策略,最大化利用自然景观。以娱乐设施和自然景观来激活内部和外部商业区域,并与毗邻的交通站点直连。

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