雕塑感的建筑形态与地域色彩的融合：该项目最精妙之处在于其大胆的雕塑感设计语言。八层高的建筑以悬挑的混凝土外墙塑造出强烈的纪念碑性，成功在毗邻的现代商业体中脱颖而出。建筑师巧妙地将粉红色染料注入混凝土结构，这不仅是对洛杉矶特有光照条件（太平洋光线放大饱和色彩）的致敬，也象征性地将坚硬的粗野主义形态柔化，赋予其“强硬又温柔”的独特气质，使建筑本身成为一件引人注目的城市艺术品。
公共空间与零售体验的积极转化：项目在城市肌理中创造了一个重要的公共“绿洲”。通过在结构下方释放空间，并设置数字艺术墙和雕塑喷泉，建筑师将原本被商业建筑占据的临街界面转化为一处可供休憩和欣赏艺术的场所。特别是那块低分辨率的数字艺术墙，以一种反讽又谦逊的方式回应了好莱坞的数字文化，模糊了商业、艺术与城市公共生活的界限，极大地提升了项目对城市环境的贡献度。
材质的纯粹性与细节的精致叙事：室内设计延续了建筑的雕塑性主题，以混凝土的纯粹肌理构筑了一个“展示与居住的形态景观”。不同纹理的混凝土与点缀其中的泪滴形展示台共同营造出如同雕塑场般的空间序列。同时，细节处理体现了对材料叙事的深度挖掘，例如在地面混凝土中嵌入的黑樱桃色大理石碎片，以及试衣间采用的 20 世纪 50 年代复古壁纸，这些都将建筑的当代语汇与历史的温情细节相结合，确保零售体验的高级感与独特性。
From the architect. The Webster's latest flagship store in Los Angeles is a brand new, 11,000 square foot retail building adjacent to the historic Los Angeles Beverly Center. Beneath this eight-story monolith, The Webster flagship elegantly showcases its sculptural form, offering a distinct experience in contrast to the Beverly Center's retail environment. The cantilevered concrete facade borrows from and reinterprets the existing building's Brutalist shell, infused with pink dye—a tribute to Californian brilliance, where Pacific light naturally amplifies saturated colors.
来自建筑师。The Webster 在洛杉矶开设的最新旗舰店是一座占地 11000 平方英尺、全新打造的零售建筑，毗邻历史悠久的洛杉矶比弗利中心（Los Angeles Beverly Center）。在这座八层巨型建筑之下，韦伯斯特旗舰店优雅地展现出其雕塑般的形态，与比弗利中心的零售体验形成鲜明对比，带来别具一格的体验。悬挑的混凝土外墙借鉴并重新诠释了原有建筑的粗野主义外壳，并注入粉红色染料 —— 这是对加利福尼亚光辉的致敬，在那里，太平洋的光线自然放大了饱和色彩。
© Dror Baldinger
“Over the past five years, I’ve started using saturated reds and pinks heavily, harkening back to color experiments I did early in my career. Pink feels synonymous with fashion to me, but I wanted to create something that felt both hard and soft,” says Sir David Adjaye OBE.
“在过去的五年里，我开始大量运用饱和的红色和粉色色调，这可以追溯到我在职业生涯初期所做的色彩实验。粉色给我感觉像是时尚的代名词，但我想创造出一种既强硬又温柔的作品。”大卫·阿贾耶爵士（Sir David Adjaye OBE）说道。
Floor Plan
平面图
The Webster flagship occupies space that was formerly allocated to interior retail, creating a new public space at the intersection of San Vincente Boulevard and Beverly Boulevard. This new public space features a digital art wall and a sculptural fountain, creating an unexpected urban oasis. Visible only from beneath the cantilevered structure, the digital art wall offers a vast surface area, forming a column-free portico complete with bench seating. In homage to—and subversion of—Hollywood’s exaggerated digital culture, the art wall is intentionally designed at a low resolution of 1472 pixels wide by 20 pixels high; it is a sculptural canvas that will premiere artworks commissioned by The Webster.
The Webster 旗舰店占据了原本分配给室内零售的空间，在圣文森特大道（San Vincente Boulevard）和比弗利大道（Beverly Boulevard）的交汇处打造了一片新的公共空间。这个新公共空间设有数字艺术墙和雕塑喷泉，营造出一片意想不到的城市绿洲。数字艺术墙仅从悬挑结构的下方可见，其表面面积广阔，形成了一个无柱门廊，并配有长椅座椅。出于对好莱坞夸张数字文化的敬意与反抗，艺术墙刻意采用低分辨率设计，宽度为 1472 像素，高度为 20 像素；它是一块雕塑画布，将首次展出由 The Webster 委托定制的艺术作品。
© Dror Baldinger
At the main entrance, a panoramic window made of three curved glass panes forms a distinct visual entry, blurring the boundary between the public space and the interior retail area. The exterior color and material palette of The Webster carries through to the interior, where the design concept is considered a morphological landscape for display and inhabitation.
在主入口处，一扇由三块曲面玻璃组成的全景窗户形成了一个独特的视觉入口，模糊了公共空间与内部零售区域之间的界限。韦伯斯特旗舰店的外部色彩和材质搭配延续到了室内，其设计理念被视为一个展示与居住的形态景观。
© Dror Baldinger
The interior spaces sway between various concrete textures and types, reminiscent of a sculptural field, punctuated by in-situ cast concrete columns and teardrop-shaped plinths that create a series of vignettes for the curated merchandise. Fragments of black cherry marble are embedded in the floor concrete.
室内空间在各种纹理和类型的混凝土之间摇曳生姿，宛如一片雕塑场，其间点缀着现浇混凝土柱和泪滴形展示台，为陈列的精选商品创造出一系列场景片段。地面混凝土中嵌入了黑樱桃色大理石碎片。
© Dror Baldinger
Bronze-framed mirrors and display shelves adorn the surrounding walls. These interior fittings express an appreciation for the sculptural beauty of the store’s fluid form without distracting from the products on display. The upper walls of the fitting rooms are softened with vintage 1950s wallpaper sourced from the client’s personal collection.
四周墙壁上装饰着青铜框架的镜子和展示架。这些室内装饰既展现了对店铺流畅形态雕塑之美的欣赏，又不会分散人们对陈列产品的注意力。试衣间的上部墙壁则采用了 20 世纪 50 年代的复古壁纸进行软化处理，这些壁纸源自客户的个人收藏。
© Laurian Ghinitoiu
The Webster flagship transcends the outdated transactional and commercial experience of most physical retail today, offering a unique shopping destination and experience for customers and the city of Los Angeles alike.
The Webster 旗舰店超越了如今大多数实体零售那种过时的交易性和商业性体验，为顾客以及洛杉矶这座城市提供了一个独特的购物目的地和体验。
© Laurian Ghinitoiu
