nice rice 新乐路概念店 / say architects

空间叙事与场所精神的深度融合：该项目巧妙地将Nice Rice的“起点店”概念转化为“家”的场所精神。通过对入口门扉的做旧处理、玄关的设置以及木质座椅的摆放，成功营造出从街道到室内的过渡性仪式感，模拟了回家的体验。核心中厅采用弧顶造型，作为空间的聚气核心，其四面通透的布局不仅强化了空间的向心力，更象征着家庭成员的汇聚。这种对“家”的叙事性营造，极大地提升了概念店的情感深度和用户粘性。

历史记忆与新篇章的编织：设计的精髓在于对品牌历史的致敬与未来的展望的完美结合。设计师从Nice Rice全国各地门店中提取出具有代表性的元素——如重庆店的立体高架壁灯、万象城店的米粒支柱、北京店的花岗石块——并将它们“安家”于新乐路店。这种“记忆碎片”的重构不仅丰富了空间的层次感，也为品牌的发展脉络提供了具象化的载体。同时，橱窗区为新高尔夫服饰品牌Stinger的展示预留空间，体现了对品牌未来多元化发展的深远布局。

流动性与包容性的空间布局：空间采用了巧妙的“三进三出”布局，功能分区呈十字形在中厅展开，确保了各区域之间的相互连通性和视觉的开放性。这种布局打破了传统零售空间的刻板划分，增强了顾客流动的自然性与舒适感。屋檐廊柱、流动的橘色海洋等设计语言，共同烘托出一种探索城市文化、回归自然循环的哲学意境。夜间保留的微光，更是为都市旅人提供了一个温暖、包容的归宿感，将“好饭已备，等你回家”的品牌承诺落实到空间体验的最后一刻。

From the architect. The Nice Rice Xinle Road store, as the brand's starting point, has undergone a renewal upgrade this year. The brand footprint has now spread across dozens of cities nationwide. While the stores continue to expand, the brand hopes that every future spatial renewal will originate from the Xinle Road store. To this end, SAY envisioned it as a gathering place, conceiving a warm little house for good meals.
来自建筑师。nice rice 新乐路门店作为品牌的起点店，今年迎来焕新升级。目前品牌足迹已遍布全国数十座城市。在门店持续拓展的同时，品牌期望未来的每一次的空间焕新都能以新乐路店为原点。为此say将其想象成一个汇聚的场所，构想出一座温暖的好饭小屋。

The spatial layout extends the feeling of home. The whitewashed, distressed lattice wooden door wraps around the glass entrance, restoring the traces of time flowing in a home. Wooden seats are placed on the steps in front of the store for passersby to rest. The entrance is divided into an entryway, serving as a buffer zone between the inside and outside, equipped with a washbasin, adding a unique ritualistic sense of returning home for a meal.
空间布局如同家的延伸。白色做旧的格栅木门包裹玻璃大门，还原家中时光流逝的痕迹。店前的台阶放置木质座椅供来往行人小憩。入口处分割玄关，作为屋内屋外的缓冲区，设有盥洗台，更添回家吃饭的特有仪式感。

Stepping into the little house, the central hall acts as the core space for gathering energy, like the heart of a home. The vaulted ceiling visually narrows the space, making it bright and transparent on all four sides, connecting different areas of the home. Functional areas are divided in a cross pattern; the areas flanking the central hall are display zones, and all functional areas are interconnected. The "three entrances and three exits" layout of the little house gathers the warmth and ease of home all together. Casual wall nails hang life attire, recording all the footprints of Xinle Road’s little house.
走进小屋，中厅作为家中聚气的核心场所。弧顶造型在视觉上收拢空间，四面通透敞亮，连接着家的不同区域。功能区的分割呈十字分布，中厅连通的左右两侧为陈列区，各功能区相互连通，三进三出的小屋布局将家的温馨自在汇聚一齐。随意的墙钉挂上生活服装，新乐路的小屋包罗并记录着所有足迹。

Warm memories from different city stores can also be seen everywhere indoors. Elements such as the elevated structure from the Chongqing Beicheng store transformed into a wall lamp, rice grains descending from the ceiling of the Chongqing MixC store becoming pillars in the central hall, and granite blocks brought from the Beijing Huiju store have all found a home here. The window display area has also set up a new exhibition area for Stinger, Nice Rice's golf casual wear brand, laying the groundwork for the birth of a new brand.
屋内处处也能看到曾经不同城市店的温暖记忆。有来自重庆北城店的立体高架化作壁灯，有重庆万象城店从天而降的米粒变成中厅的支柱，以及北京荟聚店带来的花岗石块等等细节元素在此安家。橱窗区也设立了好饭旗下高尔夫休闲服饰品牌 Stinger 的全新展示区，为新品牌的诞生埋下了伏笔。

The ancient eaves and columns, the flowing ocean of orange, the journey starting from a grain of rice has explored the city cultures of various places, reflecting on the thinking of humanity, inclusiveness, and the natural cycle, finally returning to the home at the starting point. When night falls and the city gradually quiets down, the good meal hut closes, but retains a gentle glimmer, reserving the direction of home for busy travelers. No matter where you are from, there is a place to return—good food is ready, waiting for you to come home.
古朴的屋檐廊柱，流动的橘色海洋，从米粒开始的旅程，探索了各地的城市文化，展开对人与包容，自然循环的思考，最后回到了起点的家中。夜幕沉沉，城市逐渐归于安静，好饭小屋打烊，却保留盈盈微光，是为匆忙的旅人预留家的方向。天南地北，旅途有归处 —— 好饭已备，等你回家。