相城天街 / ARIZON 乾正设计

建筑设计 / 商业办公 2026-1-4 16:28

文脉传承与现代转译:本项目成功的核心在于将苏州这座古典园林之城的“水”与“生态”基因,以现代设计语言进行了高度抽象和转译。设计概念“水舞林涧”并非简单的元素堆砌,而是通过流动的空间动线、起伏的层次变化,模拟了江南水乡的韵律与生态意境。这种对地域文脉的深刻理解与创新表达,使得项目在满足现代商业功能的同时,成功融入了场所精神,为消费者提供了具有文化深度和自然亲和力的购物环境,是本土化设计实践的典范。

空间体验的创新突破:项目在商业空间设计中大胆引入了体验式和社交化的核心理念,尤其是在室内高区L5-L6层打造的超3000㎡跨层式城市自然岛屿——“沐光岛”,是其区别于传统天街项目的关键亮点。这种对物理空间的高度重塑,超越了单纯的零售功能,创造了一个集社交、休憩、特色体验于一体的“第三空间”。这种对创新业态和新模式的强调,有效提升了项目的吸引力和顾客粘性,体现了购物中心从“交易场”向“生活中心”转型的设计前瞻性。

流线叙事与场所记忆:设计师巧妙地利用“水流”的动态意象来组织近300米长商业体量内部的游览体验。通过曲折、起伏的景观和动线设计,将业态布局与环形动线无缝整合,形成了一道道流动的风景线。这种叙事性的空间组织,不仅优化了人流的导向性,更重要的是为使用者留下了鲜明且独特的场所记忆。这种将抽象的自然元素转化为可感知、可体验的商业场景的手法,极大地增强了项目的商业吸引力和辨识度。

Xiangcheng Sky Mall is closely connected to the "Future Ring" of the core business district of North Suzhou, where the Suzhou Xiangcheng District Government, as well as commercial, educational, financial, and ecological resources converge. Compared to previous Sky Mall projects, this case targets the positioning of a "Urban Quality Life Center," aiming to provide consumers with a more novel, convenient, and high-quality shopping experience that meets diverse needs such as social spaces and special experience activities.
相城天街与北苏州核心商圈“未来环”紧密相连,苏州相城区区政府,商业、教育、金融、生态等资源汇聚于此。相较于之前的天街项目,本案则瞄准“城市品质生活中心”目标定位,为消费者提供更为新颖、便捷、优质的购物体验,满足社交空间和特色体验活动等多元化需求。

MEGA, as the first newly upgraded experience space in the iteration of Longfor Group's commercial projects, pioneered a unique Sky Mall by innovatively creating Suzhou's first cross-level urban natural island spanning over 3000㎡—the "Moon Island"—on the indoor high floors L5-L6, emphasizing the unique attributes of this project's new modes and formats centered on social interaction and experience.
MEGA 作为龙湖集团商业迭代的第一个全新升级体验空间,她开创了独一无二的天街,在室内高区 L5 - L6 层创新打造了苏州首个超 3000㎡ 的跨层式城市自然岛屿 ——“沐光岛”,强调了该项目社交和体验等新模式、新业态的独特属性。

Design Challenge
The challenge for the designer was to create a modern ecological fashion shopping center in Suzhou, the city of classical gardens! The Jiangnan water towns and garden cities are the first impression many people have of Suzhou. The design concept of this project, "Water Dance and Forest Stream," integrates the elegant water of Suzhou's classical gardens with the ecological water of Xiangcheng District—calm, dancing, surging... presenting a scene of flowing prosperity, allowing the past, present, and future to converse here. The circulation paths, functions, formats, and experiences of the space revolve around comfortable and natural social scenarios.
设计挑战
在古典园林之城苏州做一个现代生态时尚购物中心是设计师面临的挑战!江南水乡,园林之城,这是很多人对苏州的第一印象,本案设计概念「水舞林涧」,融合苏州古典园林的典雅之水与相城区的生态之水,平静、舞动、澎湃……呈现一处流动的繁盛景象,让过去、现在与未来在这里对话。空间的动线、功能、业态和体验围绕舒适自然的社交场景展开。

Uniqueness
Designer Shen Junwei endowed the interior space of this nearly 300-meter-long horizontal shopping center with the imagery of flowing water. By implanting the urban genes of Jiangnan water towns and Suzhou gardens, extracting elements like water flow and forest streams, and carrying them throughout the entire shopping center, the flowing water dances to create rich layers of twists, undulations, and turns, transforming into multifaceted spaces. This integrates business formats and shared scenes into the loop circulation, constructing flowing landscapes that form strong visual memories and impact, making visitors feel as if they are surrounded by flowing water while wandering.
独特之处
设计师申俊伟以流水来赋予这座横向近 300 米长的购物中心内部空间的景象。植入了江南水乡、园林苏州的城市基因,提取水流、山林等元素,贯穿至整个购物中心,水流舞动出曲折、起伏、扭动的丰富层次幻化出多功能空间,将业态组合和共享场景融入到环形动线之内,构筑一道道流动的风景,形成鲜明的视觉记忆和冲击力,游逛其中,犹如被流淌的水所环绕。

The seven commercial floors of the shopping center are divided into four major themed spaces: Water Runway, Moon Island, Water Lane Spaceship, and For Food.
购物中心的七个商业楼层分成了四大主题空间:水韵 T 台 Water Runway、沐光岛 Moon Island、水巷飞船 Water Lane Spaceship、相食 For Food。

Social Significance
Xiangcheng Sky Mall strengthens the integration of key business districts by emphasizing sharing, socializing, and experience to build an urban quality life center. This comprehensively enhances consumption grade and vitality, stimulates consumption potential, boosts market vitality, drives the high-quality development trend of regional commerce, and increases the asset value of the urban project.
社会意义
相城天街通过强化共享、社交与体验打造城市品质生活中心,强化重点商圈的融合,全面提升消费能级和活力,激发了消费潜能、提升市场活力,带动了区域商业高品质的发展趋势,提升了城市项目资产价值。

相城天街 / ARIZON 乾正设计