斯堪的纳维亚价值观的结构化表达：该项目最精髓之处在于其对沃尔沃品牌核心——斯堪的纳维亚价值观（行动自由、亲近自然、开放包容）的深度贯彻。建筑通过创新的木结构体系，特别是三根形似树干的胶合木巨柱，在室内空间中营造出一种“森林穹顶”般的氛围，这直接呼应了“亲近自然”的理念。这种结构不仅是工程学的胜利，更是叙事学的成功，使建筑本身成为沃尔沃人文精神的物质载体，实现了品牌理念与物理空间的完美统一，是高水平的品牌空间设计范例。
工程创新与空间美学的融合：22,000平方米的体量中，主体采用层板胶合木和正交胶合木构建，形成独特的扇形支撑结构，这在大型公共建筑中展现了对可持续材料的坚定承诺和先进的木结构工程能力。这种大跨度的自由空间规划，配合巨柱带来的韵律感，为访客提供了极佳的体验尺度。它打破了传统博物馆或体验中心僵硬的展陈模式，通过结构本身赋予空间流动性和亲和力，使得4,500平方米的展览区和多功能活动区能够高效且富有美感地组织起来，实现了功能性与结构美学的双重突破。
城市公共性与场所精神的构建：项目成功地模糊了室内外边界，通过可漫步的景观屋顶和环绕的绿色环境，将建筑打造成一个开放的城市节点，而非封闭的品牌堡垒。这种“亲近自然的权力”的设计策略，确保了无论是否购票，公众都能参与到建筑的体验中，极大地提升了建筑的社会性和包容性。它将瑞典的自然风情引入哥德堡市中心，创造了一个既服务于品牌展示，又回馈于城市公共生活的高品质场所，体现了当代地标建筑应有的责任感和场所营造能力。
“World of Volvo” is a unique experience center jointly created by the renowned Swedish car brand Volvo Cars and the Volvo Group, with a design centered around Scandinavian values, including freedom of movement, closeness to nature, and openness and inclusivity.
“沃尔沃世界”（World of Volvo）是瑞典知名品牌沃尔沃汽车（Volvo Cars）与沃尔沃集团（Volvo Group）共同打造的独一无二的体验中心，其设计围绕斯堪的纳维亚价值观展开，这些价值观包括行动自由、亲近自然、开放包容。
The 22,000 square meter building features a primary timber structure built from glulam (glued laminated timber) and CLT (cross-laminated timber), forming three striking, tree trunk-like columns that fan out to support the entire roof weight, creating a warm, inviting space reminiscent of a forest canopy for visitors.
该建筑占地 22,000 平方米，其主体木结构采用层板胶合木（胶合木构件）和正交胶合木打造，形成了三根引人注目的、形似树干的巨柱，这些柱子呈扇形展开，支撑起整个屋顶的重量，为访客营造出一个温馨宜人、宛如森林穹顶般的空间。
Located in the heart of Gothenburg’s event district, the venue boasts spacious and versatile areas capable of hosting cultural events, lectures, and conferences for up to 1,100 attendees. The 4,500 square meter exhibition space comprehensively showcases Volvo's history, current innovations, and future vision, featuring iconic vehicle displays, immersive storytelling, and interactive exhibits, all meticulously crafted around Volvo's human-centric and forward-thinking philosophy.
该场所坐落于哥德堡活动区的核心地带，拥有宽敞且功能多样的空间，可承办文化活动、讲座及会议，最多可容纳 1,100 名与会者。4,500 平方米的展览空间全方位呈现沃尔沃的历史沿革、当下创新成果与未来愿景，其中，标志性车辆展示、沉浸式故事叙述以及互动式展陈交相辉映，所有这些均围绕沃尔沃以人为本、前瞻进取的理念精心打造。
The power of closeness to nature—this grand circular building encourages visitors to explore freely both inside and out, offering an exclusive journey whether or not they hold a ticket for the internal exhibition. Surrounded by vibrant landscaping that extends to a walkable roof, the building integrates with the local landscape in terms of form, material, and culture, bringing the authentic spirit of Swedish nature into central Gothenburg.
亲近自然的权力——这座宏伟的圆形建筑鼓励访客在室内外自由探索，无论他们是否持有内部展览的门票，都能找到专属自己的体验之旅。建筑四周环绕着生机盎然的景观，且景观延伸至可漫步其上的屋顶，建筑在形态、材质与文化层面均与当地景观融为一体，将原汁原味的瑞典自然风情引入哥德堡市中心。
Martin Stenberg Ringnér, Deputy Design Director at Henning Larsen Architects, stated: “As a brand, Volvo is deeply rooted in the Swedish tradition of taking pride in creating high-quality products for the many. ‘World of Volvo’ reflects this, and we are very proud that the building was inaugurated on Volvo’s birthday, welcoming its first visitors.”
Henning Larsen 建筑事务所副设计总监 Martin Stenberg Ringnér 表示：“作为一个品牌，沃尔沃深深植根于瑞典以面向大众打造高品质产品为傲的传统。‘沃尔沃世界’彰显了这一理念，我们倍感自豪的是，这座建筑在沃尔沃生日庆典当天落成启用，并迎来首批访客。”
The renowned catering operator Götaplatsgruppen has curated a culinary experience in the Ceno Brasserie, accessible to all visitors, and the exclusive Ceno On Top space for conference guests and large groups, aligning with Volvo’s pursuit of excellence. Both restaurants highlight seasonal local ingredients, headed by award-winning Chef Stefan Karlsson, presenting diners with the freshest regional flavors.
知名餐饮运营商 Götaplatsgruppen 在面向所有访客的 Ceno Brasserie 餐厅，以及专为会议宾客和大型团体打造的专属空间 Ceno On Top 餐厅，为食客精心打造了一场与沃尔沃追求卓越精神相契合的美食体验。这两家餐厅以当地时令食材为亮点，由屡获殊荣的主厨 Stefan Karlsson 主理，为食客呈上区域最新鲜的风味佳肴。
