珑骧精品店 / Heatherwick Studio

Longxiang Boutique/Heatherwick Studio
珑骧精品店 / Heatherwick Studio

雕塑与体验的完美融合： 珑骧精品店的改造项目，最令人印象深刻的莫过于Heatherwick Studio标志性的波浪形楼梯。由30条热轧钢带构成的楼梯，覆以珑骧的标志性绿色，不仅仅是一个连接空间的工具，更是一件功能性雕塑。它巧妙地引导着顾客，创造出一种悠然漫步的体验，改变了传统的零售空间体验。这种设计理念将建筑与空间体验完美融合，模糊了建筑与戏剧的界限。楼梯的设计有效地打破了传统零售店的单调感，让顾客在购物过程中也能感受到艺术的魅力，从而提升了整体的购物体验。

新旧元素的对话与融合： 项目巧妙地利用了1936年工业阁楼的原始结构，保留了裸露的砖墙和枫木地板等历史元素，赋予了空间独特的个性和历史感。同时，融入了由David Nash设计的雕塑感橡木家具、Heatherwick Studio定制的弯曲家具以及Raphaël Raffel设计的复古羊角面包形沙发等，新元素的加入与原有结构形成了鲜明对比，也增添了空间的层次感。这种新旧元素的对话，使得精品店不仅具有时代感，也充满了历史的沉淀。设计师通过精心挑选的家具和陈设，营造出一种温馨、舒适的氛围，仿佛置身于一个充满艺术气息的家。

细节的匠心与整体的氛围营造： 珑骧精品店的设计亮点不仅体现在宏伟的结构和巧妙的布局上，更体现在对细节的极致追求。从霓虹灯招牌到André的涂鸦艺术作品，再到发光的珑骧骑士标志，每一个细节都经过精心设计，为空间增添了质感和个性。布局的重新规划，增强了自然采光，提供了更广阔的视野，鼓励顾客驻足、交流与探索。整体设计旨在营造一个统一而人性化的氛围，让顾客在购物的同时，感受到温暖、惊喜与个性。这种对细节的关注，使得整个精品店都充满了生命力，完美诠释了“La Maison Unique”的独特魅力。

From the architect. Heatherwick Studio has once again partnered with Paris fashion brand Longchamp to transform its flagship store in New York City, where design, storytelling, and heritage intersect. Initially, the store was conceived as Longxiang's 100th boutique, and "La Maison Unique" quickly became a landmark building in the city center, acclaimed for its sculptural steel staircase and immersive design that blurred the boundary between architecture and drama.
来自建筑师。Heatherwick Studio 再次与巴黎时尚品牌珑骧（Longchamp）携手合作，此次旨在改造其位于纽约市的旗舰店，让设计、叙事与传承在此交汇。最初，该店被构思为珑骧的第 100 家精品店，而 “La Maison Unique” 迅速成为了市中心的地标性建筑，以其雕塑般的钢结构楼梯和沉浸式设计而备受赞誉，这种设计模糊了建筑与戏剧之间的界限。

© Adrian Wilson

The core of this redesign is the iconic wavy staircase of Heswick Studio, which consists of 30 hot-rolled steel strips and is now covered with Longxiang's iconic green color. This functional sculpture creates a leisurely atmosphere, guiding visitors upwards through the store and setting the tone for the entire experience, making it feel more like being in a cozy apartment rather than a traditional retail space.
此次重新设计的核心是赫瑟威克工作室标志性的波浪形楼梯，它由 30 条热轧钢带构成，如今重新覆上了珑骧标志性的绿色。这一功能性雕塑营造出一种悠然漫步的氛围，引导着访客向上穿行于店内，为整个体验定下了基调，让人感觉更像是置身于一个温馨的公寓，而非传统的零售空间。

分析图

This 9000 square foot boutique is located in a 1936 industrial attic, preserving original elements such as exposed brick walls and maple flooring. The newly added elements include sculptural oak furniture designed by David Nash, curved furniture customized by Heswick Studio, and vintage croissant shaped sofas designed by Raphael. The green carpet poured down from the carpeted pillars, as if paint was flowing from the ceiling to the ground.
这家占地 9000 平方英尺的精品店位于一座 1936 年的工业阁楼内，保留了原始元素，如裸露的砖墙和枫木地板。新增的元素包括大卫·纳什（David Nash）设计的雕塑感橡木家具、赫瑟威克工作室定制的弯曲家具，以及拉斐尔·拉斐尔（Raphaël Raffel）设计的复古羊角面包形沙发。绿色地毯从覆有地毯的柱子上倾泻而下，仿佛颜料从天花板流淌至地面。

© Adrian Wilson

The interesting and ingenious details add texture and personality to the environment. These details include neon signs, Andr é's graffiti artwork, and the glowing Longxiang Knight emblem. The layout has been re planned to enhance natural lighting and provide a broad view of Spring Street, encouraging guests to stop, interact, explore and discover. The collaboration between Heswick Studio and Longxiang began in 2004, when they jointly created the iconic Zip bag. This collaboration led to the unique design of the SoHo store and continues to shape the evolving retail experience.
趣味盎然且别具匠心的细节为环境增添了质感与个性。这些细节包括霓虹灯招牌、安德烈（André）的涂鸦艺术作品，以及发光的珑骧骑士标志。布局经过重新规划，以增强自然采光，并提供春街（Spring Street）的广阔视野，鼓励客人驻足停留、交流互动与探索发现。赫瑟威克工作室与珑骧的合作始于 2004 年，当时共同创作了标志性的 Zip 包。这一合作促成了 SoHo 店最初的独特设计，并持续塑造着不断演变的零售体验。

Jean Cassegrain, CEO of Longxiang, stated, "Through this renovation, Thomas Heatherwick has reimagined the core of our store, injecting new vitality into our retail philosophy. Nowadays, the retail industry is shifting from pure functionality to a more emotional and experiential direction. The vibrant green staircase inspires dynamism and vitality, while elements such as David Nash's oak sculptures bring a sense of calm and eternity. This dialogue between authenticity and vitality defines the new SoHo boutique. Every design detail adds warmth, surprise, and personality to the space
珑骧首席执行官让·卡塞格兰（Jean Cassegrain）表示：“通过此次翻新，托马斯·赫瑟威克（Thomas Heatherwick）重新构想了店铺的核心，为我们的零售理念注入了新的活力。如今，零售业正从纯粹的功能性向更具情感化和体验性的方向转变。充满活力的绿色楼梯激发了动感与活力，而大卫·纳什的橡木雕塑等元素则带来了平静与永恒感。这种真实性与活力之间的对话，定义了新的 SoHo 精品店。每一个设计细节都为空间增添了温暖、惊喜与个性。”

Neil Hubbard, Partner and Team Leader at Heswick Studio, said, "At Heswick Studio, every project starts with a question. For SoHo boutique, the question is simple: how do we encourage people to walk up from such a narrow entrance? The answer is a kind of architectural landscape, a staircase that makes people feel leisurely walking, and when you reach the top, a sculptural shelf will be presented as a reward in front of you. This concept originated from our work on the La Maison Unique project many years ago, and it is exciting to see how these ideas have evolved over time. The retail industry is developing rapidly, but construction should last forever. We hope to create a space that is both bold and joyful, warm and sustainable - a place that invites people to stay like an apartment. From the rotating green carpet under the green carpet column to the curved furniture that feels both customized and full of life, all designs aim to create a unified and humanized atmosphere. Even the red brick wall where rotating exhibitions will be held downstairs helps to root the space in SoHo's industrial roots and create space for surprises
赫瑟威克工作室合伙人兼团队负责人尼尔·哈伯德（Neil Hubbard）表示：“在赫瑟威克工作室，每个项目都始于一个问题。对于 SoHo 精品店来说，问题很简单：我们如何鼓励人们从如此狭窄的入口向上穿行？答案是一种建筑景观，一个让人感觉悠然漫步的楼梯，当你到达顶部时，雕塑般的置物架将作为奖励呈现在你眼前。这一概念源于多年前我们在 La Maison Unique 项目中的工作，如今看到这些想法如何随时间演变，真是令人兴奋。零售业发展迅速，但建筑应该经久不衰。我们希望创造出一个既大胆又愉悦，同时温暖且可持续的空间 —— 一个像公寓一样邀请人们停留的地方。从绿色地毯柱下的旋转绿色地毯到感觉既定制又充满生活气息的弯曲家具，一切设计都旨在营造出统一且人性化的氛围。就连楼下将举办轮换展览的红砖墙，也有助于将空间扎根于 SoHo 的工业根源，同时为惊喜创造空间。”