城市服装公司总部
Urban Outfitters HQ
Landscape Architecture: D.I.R.T. Studio
Location: Philadelphia, PA
Client: URBN, Inc.
2014 ASLA PROFESSIONAL AWARDS: Honor Award
尊重海军造船厂丰富的历史，为零售商城市服装商（URBN）重新设计创意校园提供指导。痴迷于对过去生产力的痕迹进行改造，以艺术复仇的方式重新包装回收的材料，产生振兴社区和生态的表现。在特拉华河的城市轴线上，URBN的私人企业成为费城公共领域的延伸，成为工业再开发的一个穿着考究的海报儿童。
Respect for rich histories of the Navy Yard guides the design of a refashioned campus of creativity for retailer Urban Outfitters (URBN). Obsessively reworking traces of past productivity rebrands salvaged materials with an artistic vengeance, generating revitalizes community and ecological performance. On the civic axis to the Delaware River, URBN’s private venture becomes an extension of the public realm of Philadelphia and a well-dressed poster child for industrial redevelopment.
© D.I.R.T. Studio
COMMON GOOD
A sweeping rail line frames a new center for creative exchange. Hedgerows of native tree species (now two stories tall) screen the west sides of football field-long buildings, absorb and filter water no longer headed for the river.
© JJ Tiziou
GOOD DESIGN
“Since moving to the Yard, employee turnover has dropped to 11 percent and fewer sick days are being used. People feel more relaxed and happier. They feel more linked to the community and the culture of the company…
© JJ Tiziou
AMBER WAVES
A break from the enormity of the Yard, the Delaware, huge ships nearby and jumbo jets overhead comes with being surrounded by tall, waving grasses. Curving rail lines serve as everyday runways to a cup of coffee.
© D.I.R.T. Studio
SPRING HAS SPRUNG
T-shirts and bikes turn out to coast through the criss-cross of sprouting native grasses at Flagship Field. Inspired by ship hulls, reclaimed steel walls project arabesques of rail lines up into a three-dimensional cruising ground.
© JJ Tiziou
‘X’ MARKS THE SPOT
No design, capital ‘D’ necessary. Simply looking for what was beneath the surface was central to the design process. Ordinary materials become extra-ordinary when rediscovered. Utilitarian forms of the past do all the work.
© JJ Tiziou
A NEW FLEET
Opening day at Dry Dock No. 1 launches the Navy Yard’s public core where the 1800 strong URBN crew welcomes Philly residents. The site design simply unearths evidence of former production, made legible to form a new gathering place.
© JJ Tiziou
IS GOOD BUSINESS
…The campus has improved creative collaboration, which ultimately impacts our bottom line. It’s obviously successful – people want to come to work. What better thing could you have?” – Richard Hayne, Founder, Chairman + CEO HQ Magazine, September 2012
© JJ Tiziou
UP ON DECK
Standard issue concrete and recycled steel command the terrace outside the public 543 Café. The Yard’s rusty rails are joined by nautical dock edges and thick stock frames full of red brick rubble and red maples.
© D.I.R.T. Studio
U.S.S. URBN
Overboard from No. 543 terrace, a new ecological vessel styled as an overgrown URBN logo is launched on the Delaware. With native maritime species implanted into a recycled plastic matt, the floating islands perform like a turbo-charged wetland.
© D.I.R.T. Studio
GROWING WILD
Amidst the vast scale of the Navy Yard, aspiring fashion designers become immersed in fine grain of wild and wooly textures. Rough and ready black locusts along with tough native perennials create an industrial strength plant palette.
© D.I.R.T. Studio
TOUGH WINTER
Strict orders for tending the No. 543 garden doesn’t allow any neat freaks to tidy up disobedient grasses. Thorny black locusts and striped soldier bollards stand guard.
© D.I.R.T. Studio
© D.I.R.T. Studio
PRETTY IN PINK
Cherry blossoms add a feminine touch to the tough textures of the Navy Yard. One designer exclaimed that she’s at least 25% happier when the grove is flowering at full steam.
© D.I.R.T. Studio
RE-BRANDED
Tons of busted chunks of salvaged material became primary ingredients for a paving puzzle, lovingly re-placed to form a porous surface nicknamed “Barney Rubble.” The landscape contractor saved trips to the landfill and the client collected on the resourcefulness.
© D.I.R.T. Studio
SITE FORENSICS
Ghosts of railroad tracks trace former lines of production. Carefully investigating surfaces contributed depth to the industrial palette for refashioning the Urban Outfitters (URBN) campus. This design decision was easy; a path simply revealed itself.
History + Location
Another Generation
城市装备公司总部在退役的美国海军造船厂收回了9英亩的历史核心，该造船厂位于19世纪的费城联盟岛上。URBN的四大企业品牌从其位于市中心的不同位置出发，抓住机会，通过对以500英尺长干船坞为中心的大型砖石建筑的适应性再利用，建立了一个新的企业园区，宽阔街的城市轴线与特拉华河交汇处。数千名海军男女的工作痕迹奠定了基础，为下一代的创造力营造了一个新的、充满活力的景观。
The Urban Outfitters Headquarters reclaims nine acres of the Historic Core at the decommissioned U.S. Naval Shipyard on what was, in the 19th century, League Island in Philadelphia. Adventuring out of their disparate locations downtown, the four corporate brands that make up URBN seized the opportunity to establish a new corporate campus through the adaptive reuse of huge masonry buildings centered around a 500 foot-long dry dock where the civic axis of Broad Street meets the Delaware River. The working traces of thousands of Navy men and women laid the groundwork to construct a new, dynamic landscape for the next generation of ingenuity.
Site + Scale
Industrial Strength
尽管海军在1996年离开了该岛，但他们保留了该遗址的工业遗迹。部分掩埋在沥青海中，一英里多的旧铁路线和吊车道提供了一个阿拉伯式的抗衡，以对抗巨大的南北纹理的整体结构。历史工业过程的实用模式产生了清扫路径、纹理地面和密集种植的设计。新的和复兴的景观铭文放大了宏伟的建筑规模，巨大的战舰停泊在附近，巨型喷气式飞机在头顶飞驰。以城市设计敏感性为灵感，以丰富的天井呈现的强大景观框架，协调了新的生产流程，并统一了校园，使其植根于场地的特殊性和庭院的历史。
Though the Navy sailed away from the island in 1996, they left the industrial bones of the site intact. Partially buried in a sea of asphalt, over a mile of old rail lines and craneways provide an arabesque counter to the massive north-south grain of monolithic structures. The utilitarian pattern of historic industrial processes generated the design for sweeping paths, textured ground and dense plantings. New and revived landscape inscriptions amplify the sublime scale of the massive buildings, giant battleships anchored nearby, and jumbo jets zooming overhead. The strong landscape framework rendered with rich patinas, inspired by URBN design sensibility, orchestrates new productive flows and unifies the campus, rooting it in the site-specificity and history of the Yard.
Program + Collaboration
URBN Habitat
在过去十年中，该公司的员工人数增加了三倍，这使得校园的增量和简易场地规划至关重要。由于他对风景的兴趣，直接与URBN的创始人和主席合作是富有创造性和激情的。这位客户在一个不断发掘有趣内容的网站上进行了实验，甚至是即兴创作。当然，时装设计师们也有话要说，这大大丰富了设计过程。与建筑师和工程师的反复互动促使设计师在地上和地下现有结构中寻找美，重新组合现有形式和回收材料，通过重新构建历史来尊重历史。现在有了巨大的活动空间和更亲密的日常场所。工作室充满创造力；花园带来了头脑风暴，而梯田则让人凝视着河对岸。543号大奥尔大厦欢迎公众在1号干船坞附近享用午餐，在那里人们可以想象新泽西号军舰有多大。
The company’s workforce has tripled over the past decade, making an incremental and facile site plan for the campus crucial. Because of his interest in the landscape, working directly with the Founder and Chairman of URBN was inventive and intense. The client inspired experimentation and even improvisation on a site where interesting stuff was continuously unearthed. Of course, the fashion designers had something to say about it too, which greatly enriched the design process. Iterative interaction with the architects and engineers fueled the designers to find beauty in the existing structures above and below ground, recombine found forms and recycled materials, respect history by reframing it anew. Now there are enormous spaces for events and more intimate places of the everyday. Studios teem with creativity; gardens bring on brainstorms and terraces invite staring out across the river. Big ole Building No. 543 welcomes the public for lunch around Dry Dock No.1, where one can imagine how big the USS New Jersey was.
Materials + Installation
Experimental Reuse
在为城市网络总部选择材料时，现场取证发现了“生命周期”调色板：贴花沥青、古老的混凝土、疲劳的砖、生锈的金属、剥落的文字表面和足够的残留物来重建这一工业强度景观。而不是通常的“猪和拖拉”一个典型的拆除计划，打捞战略部署，收获大多数认为不希望的碎屑。不需要也不需要进口材料。大量的全尺寸实体模型挑战了常规的施工习惯，并成为开发成本效益高的重用策略的关键。现场材料的重新整理让城市居民感觉他们的新校园实际上一直在那里。
When it came to selecting materials for the URBN headquarters, site forensics unearthed the ‘life cycle’ palette: appliquéd asphalt, age-old concrete, tired brick, rusted metal, peeling surfaces of text and enough residue to reconstruct this industrial-strength landscape. Rather than the usual ‘hog and haul’ of a typical demolition plan, a salvaging strategy was deployed, harvesting what most would consider undesirable detritus. No imported materials were necessary, nor desired. Numerous full-scale mock-ups challenged construction-as-usual habits and became critical in developing tactics for reuse that proved to be cost effective. The make-over of on-site materials has URBN-ites feeling as if their new campus has actually always been there.
Ecology + Performance
Embodied Energy
城市校园扩大了客户对物质改造的审美追求，以建立更广泛的生态性能能力。由于场内大量的混凝土和沥青被重新利用，近千立方码的垃圾没有被填埋，场地的透水性增加了约八百分之一百。这片新城市的海绵构成了一个生物威尔士网络，减少了流入河流的径流，过滤了水，以支撑遮蔽向西窗户墙壁的树篱。在将土地重新改造为生物和文化肥沃的土地时，体现的能量超越了可持续性指标，以重视海军造船厂几代工人留下的人类能动性。
The URBN campus expands the client’s aesthetic pursuit of material reinvention to establish a broader capacity for ecological performance. With the Yard’s expanses of concrete and asphalt reused on-site, nearly a thousand cubic yards of waste didn’t make it to a landfill and site perviousness was increased by about eight hundred percent. This new URBN sponge structures a network of bioswales that diminish runoff to the river, filtering water to support hedgerows that shade west facing window walls. In re- working the ground as biologically and culturally fertile, embodied energy goes beyond sustainability metrics to value human agency left by generations of workers at the Navy Yard.
Private Venture + Public Good
Legacy Landscape
作为费城工业发展公司（Philadelphia Industrial Development Corporation）重建1200英亩前联盟岛（League Island）的催化模式，URBN不仅为历史建筑的适应性再利用，也为文化景观的重新诠释设定了高基准，与传统总体规划的郊区街景和公司前草坪不同的一种景观。这位富有创新精神的客户愿意挑战这些标准，并听取他那个固执的景观设计师的意见，他坚持认为1号干船坞应该被指定为一个公共公园，而不仅仅是公司校园的延伸。现在，历史核心区的一个常见景象是市长纳特（Mayor Nutter）引领着据说令人敬畏的游客，以及来自男孩和女孩俱乐部（Boys and Girls Club）的一群欣喜若狂的孩子们乘坐校车，在爱宠的城市总部（URBN总部），带着设计师的狗四处奔跑。满意的客户：继续与更广泛的社区分享的私人客户，这是美国雄心勃勃的遗产的重要里程碑。
As a catalytic model for the Philadelphia Industrial Development Corporation’s redevelopment of the 1200-acre former League Island, URBN set a high benchmark for not only the adaptive reuse of historic buildings, but also for the reinterpretation of a cultural landscape, one that distinguishes itself from the conventional Master Plan’s suburban streetscape and corporate front lawns. The innovative client was willing to challenge the norms and listen to his headstrong landscape designer, who insisted that Dry Dock No.1 be designated and designed as a public park, not merely an extension of the his company’s campus. Now a common sight at the Historic Core is Mayor Nutter ushering reportedly awestruck visitors as well as school bus loads of ecstatic kids from the Boys and Girls Club running around with designers’ dogs at the pet-friendly URBN headquarters. Satisfied customers: a private client who continues to share with the broader community, a momentous landmark of America’s ambitious legacy.
