MITHRIDATE全新精品店 / SLT Design

MITHRIDATE New Boutique/SLT Design
MITHRIDATE全新精品店 / SLT Design

MITHRIDATE, a pioneering fashion brand in London, takes "FASHION FOR ART" as its creative philosophy, constantly drawing inspiration from drama and stage, and constructing a place of self-identity through exquisite craftsmanship, advocating for the freedom of dressing from the heart. SLT design conforms to MITHRIMATE's spirit of "finding a clear self" and uses "Sphere" as inspiration to create a centripetal theater of virtual and real homogeneity, interpreting the liveliness and situational sense of the brand space. When you truly immerse yourself in the interweaving of fashion and aesthetics, you are both an observer and a character in the play.
伦敦先锋时尚品牌MITHRIDATE以“FASHION FOR ART”为创作理念，不断从戏剧与舞台汲取灵感，透过精繁的匠心工艺构筑自我身份的栖所，主张发自内心的穿衣自由。SLT设计顺应MITHRIDATE「寻找清晰自我」的精神感召，以“Sphere”为灵感打造了一处虚实同构的向心剧场，演绎品牌空间的现场性和情境感。当你真实地闯入这场时尚与美学交织的剧幕中，既是观赏者，也是剧中人。

Start: The prologue to the city
MITHRIDATE new space is located next to Linjiang Avenue on the north bank of the the Pearl River, which is like a framed stage embedded in a bustling place, where improvised daily fashion aesthetics are staged in the urban interface. The light gray linear stones densely laid on the exterior facade are a translation of the restrained and abstract stage curtain. The use of low saturation sand color indoors showcases a minimalist style, echoing the timeless wooden classic in the theater. The surging night blue breaks the peaceful background color, and the layered overlapping of plush metal corrugated boards creates a scene atmosphere that is both hidden and invisible. The mirror metal components that combine modernity and muscular feel are embellished among them, creating the brand's avant-garde style.
起：都市序章
MITHRIDATE全新空间位于珠江北岸临江大道旁，仿佛一座内嵌于繁嚣之地的镜框式舞台，在都市界面上演有关时装美学的即兴日常。外立面密铺的浅灰色线性条石是对舞台幕布内敛而抽象的转译。室内运用低饱和沙色铺展简约格调，以此呼应剧院中永不过时的木色经典。暗涌的夜幕蓝打破宁静底色，植绒金属波纹板层次交叠，营造欲隐欲现、不可通览的场景氛围。兼具现代性与筋骨感的镜面金属构件点缀其间，碰撞出品牌的前卫型格。

On one side of the display window, there is a display device inspired by a lifting stage, which highlights the emotional highlights of the entrance and exit with chasing light. On the other side, the mirror serves as a wall to expand the depth of the space, creating an intriguing stopping space. Passing through the "fourth wall" of the centripetal theater, reality and illusion blend together, and individual experiences and character identities collide and recombine. In the rhythmic sequence of space, step slowly into a deeper self.
橱窗一侧设置了由升降舞台启发灵感的展陈装置，追光勾勒出入口的情绪高光。另一侧，镜面作为墙体拓展空间的纵深，形成一处耐人寻味的停留空间。穿过向心剧场的“第四堵墙”，现实与幻像交融，个体经验和角色身份碰撞重组。在空间的节奏序列中，缓步踏入更深层的自我。

Integration of Italian Mirrors
Opening up the space along the ceiling track, the spotlight film highlights the semi-circular display area of the front court with the ultimate contrast of light and dark.. The curved display props combine the shape and meaning of the staircase with the spatial clue of the "lifting platform", and the ground made of selected blues marble tiles simulates the texture and texture of a theater wooden floor. The lighting, props, and ground complement each other layer by layer, creating a scene tension in the core display area.
承：意镜交融
沿天花轨道拉开空间序幕，聚光灯膜以极致的明暗对比提亮前场的半圆形展示区域。弧形陈列道具将阶梯的形意与“升降台”这一空间线索相结合，由精选的蓝调大理石拼贴而成的地面模拟了剧场木地板的质感和纹理。灯光、道具、地面层层呼应，营造出核心展示区的场景张力。

The mirror extends and dramatically reflects the other side of the semicircle. Between reality and illusion, MITHRIDETE's intricate printing and avant-garde craftsmanship reflect a myriad of changing scenes, with countless selves overlapping in the mirror. SLT explores an immersive interactivity by creating dynamic perspectives to resolve the relatively tense spatial scale of the frontcourt.
镜面延伸并戏剧性地映射出半圆的另一面，虚实之间，MITHRIDATE的繁复印花与先锋工艺折射出变幻万千的光景，无数个自我于镜中交叠。SLT通过创造动态的视角来化解前场相对紧张的空间尺度，探索一种沉浸的交互性。

Turn: Improvisation
The storyline turns to the basic display area, and the sparkling and vivid point lights suggest the switching of plot scenes.. The ceiling track system meets the exhibition needs of product diversity, with detachable suspension rods and movable mirror cabinets giving inspiration to the constantly changing space, making daily attire staggered. The ripple shape endows different materials with the same intention, forming a dense and orderly deep blue curtain that defines the hierarchical interface of space; It is also a soft rock colored border curtain that brushes against the walls and niches, capturing the inner rhythm.
转：即兴演绎
动线折转至基础展示区，熠熠生动的点状灯光暗示着情节场景的切换。天花轨道系统满足了产品多样性的展陈需求，可拆卸吊杆和可移动镜柜赋予空间不断变化的灵感，日常盛装交错登场。波纹形态赋予不同材质相同的意向，是细密有序的深蓝色帷幕，定义空间的层次界面；也是拂动于墙体和壁龛的柔岩色边幕，定格内在韵律。

Unity: A Realm of Centrality
Walking towards the light, you will encounter a boutique exhibition area surrounded by a blue screen.. Flexibly organize the flow line and freely define the open or closed state of the stage by moving the metal hanging plates and curved suspension rods on the circular ceiling track. The large circular light film and collage marble floor once again highlight the key points of the space, creating a sense of focus in the scene and creating a dreamy atmosphere. The lifting device, as a form motif of spatial props, extends into more functional variants such as display tables, rest seats, and cash registers, and the inspiration elements echo in a unified context in the front and rear fields. The VIP area is kept secret and hidden deeper in the space, providing customers with a more intimate "behind the scenes" experience.
合：向心之境
逐光而行，遇见由蓝幕围合而成的精品展示区。通过移动环状天花轨道上的金属挂板和弧形吊杆来灵活地组织动线，自由定义舞台开敞或闭合的状态。大面积圆形灯膜和拼贴大理石地面再次提示空间的重点，营造场景的聚焦感并烘托梦幻的情境。升降装置作为空间道具的形式母题，延展出陈列台、休息座椅、收银台等更多功能性的变体，灵感元素以统一的语境在前后场域循环回响。VIP区域秘而不宣，隐藏在空间更深处，为顾客提供更亲密的“幕后”体验。

SLT design is inspired by the triple symbolic meaning of theater, interpreting the visual, narrative, and ceremonial aspects of brand space. Through a gradual use of scene language, visitors' sensory perspectives and emotional connotations are regulated, ultimately reaching their inner realm.
SLT设计以剧场的三重象征意涵为启示，诠释品牌空间的观演性、叙事性和仪式感，通过循序渐进的场景语言调度来访者的感官视角和情绪意蕴，最终抵达内心之境。