永善-法兰格林总部/JYA-RCHITECTS

永善-法兰格林总部/JYA-RCHITECTS
Yongsan Francoreen HQ / JYA-RCHITECTS

设计理念的深度挖掘：项目的精髓在于对“奢侈品”本质的深刻理解，并将这种理解转化为建筑语言。设计师没有简单地复制，而是深入研究了奢侈品所蕴含的时间沉淀、故事内涵以及由此产生的权威性。他们认识到，这种价值建立的过程与建筑学中对经典作品的研究、借鉴和再解读有着共通之处。这种哲学层面的思考，赋予了项目超越表面的深度和持久的生命力，使得建筑不仅仅是物理空间，更是文化和价值观的载体。这种对设计初衷的深刻思考，也为项目的成功奠定了坚实的基础。

古典与现代的和谐统一：该项目成功地将古典建筑的精髓与现代技术相结合，创造出一种兼具永恒美感和时代特征的建筑。设计师以文艺复兴时期建筑为蓝本，分析了其立面构成，并将其融入新的设计中，同时又引入了现代建筑的透明性元素。通过几何和比例的运用，以及高效的网格系统，建筑呈现出一种秩序感和视觉深度。这种对古典元素的重新诠释，使得建筑在现代语境下焕发出新的活力。同时，模块化的立面系统也巧妙地解决了材料限制问题，实现了设计理念的落地，体现了设计师对细节的精准把握。

空间体验的整体性与延续性：项目的另一大亮点在于对空间体验的精心设计。中央楼梯作为雕塑般的中心，连接了建筑的各个楼层，并巧妙地将内外空间联系起来。爱马仕标志性的橙色被用于强化楼梯的视觉中心地位，使得其成为空间中的焦点。同时，中性材料的选择，以及内外材料的统一运用，创造了一种连贯的、和谐的氛围。入口和庭院被视为连续的空间，增强了整体感和流动性。这种对空间体验的整体性设计，使得建筑不仅是一个功能性场所，更是一个充满情感和体验的场所，呼应了奢侈品所追求的尊贵感和仪式感。

建筑师提供的文字描述该项目涉及将一栋破旧的房子进行大规模翻修，将其改建为奢侈品牌爱马仕的转售店、维修车间和办公室。设计过程始于一个基本问题：被视为奢侈品的产品的本质是什么，人们为什么购买这样的产品？
Text description provided by the architects. This project involves the major renovation of an old, deteriorated house into a space that serves as a resale shop, repair workshop, and office for Hermes, a luxury brand. The design process began with a fundamental question: What is the essence of a product that is considered a luxury, and why do people purchase such products?

我们意识到，这与长期以来研究、参考和重新解读经典作品的建筑实践没有根本区别。换句话说，奢华往往是通过时间的积累、其中蕴含的故事以及从这段历史中产生的权威来建立的——作为绝对美丽和价值的标准。
We realized that this is not fundamentally different from the long-standing architectural practice of studying, referencing, and reinterpreting classical works. In other words, luxury is often established through the accumulation of time, the stories embedded within it, and the authority that emerges from this history—serving as a standard of absolute beauty and value.

这提供了一种传统感和共同欣赏，这是短期成功难以实现的。也许这就是为什么人们试图通过奢侈品来定义有价值的物品，并试图通过经典来建立一种审美标准。因此，设计过程始于法国巴黎的第一家爱马仕商店。
This provides a sense of tradition and shared appreciation that cannot be easily achieved through short-term success. Perhaps this is why people seek to define valuable objects through luxury and attempt to establish a standard of beauty through the classics. Accordingly, the design process began with the first Hermes store in Paris, France.

我们分析了文艺复兴时期建筑的建筑风格，第一家商店仍在原址开业。其目的是从当代的角度重新诠释其建筑本质。通过这种方法，我们试图与文艺复兴时期的价值观重新建立联系，而文艺复兴的价值观又与古希腊和罗马的建筑原则联系在一起。规划过程始于对文艺复兴时期宫殿典型的三重立面构成的分析，将这些原则融入新建筑的立面。
We analyzed the architectural style of the Renaissance-era building where the first store, still operating in its original location, was established. The goal was to reinterpret its architectural essence from a contemporary perspective. Through this approach, we sought to reconnect with Renaissance values, which, in turn, link back to the architectural principles of ancient Greece and Rome. The planning process started with an analysis of the tripartite façade composition typical of Renaissance palazzos, incorporating these principles into the new building's façade.

为了获得持久的美感，我们采用了几何和比例，这一直被视为绝对的理想。立面引入了深度，以创建透视驱动的图像，并应用了高效的网格系统。与此同时，我们采用了透明度——现代建筑的一个决定性特征——将立面与室内空间无缝融合。此外，还利用了形式简单的模块化立面系统来克服古典建筑的材料限制。
To achieve an enduring sense of beauty, we employed geometry and proportion, which have long been regarded as absolute ideals. Depth was introduced to the façade to create a perspective-driven image, and an efficient grid system was applied. At the same time, we embraced transparency—one of the defining characteristics of modern architecture—to seamlessly integrate the façade with the interior space. Additionally, a modular façade system with simple forms was utilized to overcome the material limitations of classical architecture.

该提案旨在通过融合古典美学与现代技术，创造持续的建筑价值。在内部，中央楼梯是一个雕塑般的物体，连接地下室和屋顶，同时在视觉上连接外部和内部空间。
This proposal aimed to create a continuous architectural value by merging classical aesthetics with modern technology. Inside, a central staircase serves as a sculptural object, connecting the basement to the rooftop while visually linking the exterior and interior spaces.

爱马仕标志性的橙色被用来强化楼梯作为空间中物体的中心地位。在其他地方，选择中性材料是为了在狭窄的空间中创造一种团结感，并作为产品的背景。此外，相同的材料被扩展到内部和外部区域，使入口和庭院被视为一种连续的空间体验。
The signature Hermes orange color was used to reinforce the staircase's centrality as an object within the space. Elsewhere, neutral materials were chosen to create a sense of unity in the narrow space and to act as a backdrop for the products. Furthermore, the same materials were extended to both interior and exterior areas, allowing the entrance and courtyard to be perceived as a continuous spatial experience.

该建筑的设计乍一看很简单，同时唤起我们内心深处永恒的美感。通过其反复的简单性，我们旨在传达一种工艺感和奉献精神，让奢侈品和建筑之间的共鸣自然出现。
The architecture is designed to appear simple at first glance while evoking a sense of timeless beauty ingrained within us. Through its repetitive simplicity, we aimed to convey a sense of craftsmanship and dedication, allowing the resonance between the luxury products and the architecture to emerge naturally.