巴黎圣日耳曼旗舰店/oftn工作室

巴黎圣日耳曼旗舰店/oftn工作室
Paris Saint Germain Flagship Store / oftn studio

独特的足球文化融合：这个位于首尔的巴黎圣日耳曼旗舰店设计独具匠心。四层空间各具特色，从咖啡馆/酒吧到商品展示区，再到代表未来的多功能空间，每一层都为访客带来不同的体验。设计灵感源自巴黎街头的探索和足球元素，成功地将当地与全球、过去与未来融合在一起。灵活的照明和大窗户设计增强了空间的氛围感和互动性，为巴黎圣日耳曼的粉丝们打造了一个充满魅力的场所。

品牌标识的垂直整合：整个项目围绕着巴黎圣日耳曼的品牌标识进行垂直整合，确保访客在各个楼层都能参与丰富多样的内容。从复古氛围的咖啡馆到充满足球精神的商品展示区，再到极简主义的未来空间，每一处设计都体现了品牌的身份和价值。这个旗舰店不仅是一个商业空间，更是一个加强品牌与粉丝群体联系的重要场所，为足球文化的传播和品牌的长期发展奠定了坚实基础。

建筑师提供的文字描述Text description provided by the architects. Paris Saint-Germain (PSG) is a football club based in Paris, France, that extends its football culture into lifestyle products, including clothing and goods. Due to the significant interest in the club and its players in Korea, PSG opened a large-scale space near Dosan Park in Seoul.

© Yongjoon Choi

Plan - 1st Floor

该空间跨越四层：一楼是咖啡馆/酒吧，二楼展示巴黎圣日耳曼的产品，三楼举办快闪合作活动，四楼是办公室。该设计旨在通过创建一个“垂直广场”来融合当地和全球元素，灵感来自在巴黎街头漫步和探索各种商店的体验。
The space spans four floors: the first floor serves as a café/bar, the second showcases PSG products, the third hosts pop-up collaborations, and the fourth functions as an office. The design aims to merge local and global elements by creating a "vertical plaza," inspired by the experience of strolling through the streets of Paris and exploring its various shops.

© Yongjoon Choi

Plan - 2nd Floor

该概念围绕着在每层楼提供不同的内容，使游客体验充满活力和吸引力。一楼白天是咖啡馆，晚上是酒吧，设计有灵活的照明，可以适应不同的情绪。大窗户模糊了室内外的界限，而空间本身则唤起了一种经典的复古氛围。它还为巴黎圣日耳曼的主要比赛举办了观看派对，为首尔带来了巴黎酒吧的氛围。
The concept revolves around offering different content on each floor, making the visitor experience dynamic and engaging. The first floor, operating as a café during the day and a bar at night, is designed with flexible lighting that adapts to different moods. Large windows blur the boundaries between the interior and exterior, while the space itself evokes a classic, retro atmosphere. It also hosts viewing parties for major PSG matches, bringing a Parisian pub vibe to Seoul.

© Yongjoon Choi

Plan - 3rd Floor

二楼专注于巴黎圣日耳曼的商品，其设计灵感来自更衣室和等候区，以唤起足球精神。木质和金属元素相结合，强调了过去和现在的融合，增强了品牌的身份和价值。
The second floor focuses on PSG’s merchandise, with a design inspired by locker rooms and waiting areas to evoke the spirit of football. Wooden and metallic elements mix to emphasize the blend of the past and present, enhancing the brand’s identity and values.

三楼代表着未来，采用极简主义设计，露出混凝土和金属，使其与较低的楼层区别开来。这是一个用于活动、合作和统一定制的多功能空间，配有可移动照明和模块化显示单元，可根据需要调整空间。动态装置和显示器进一步增强了互动体验。
The third floor, which represents the future, features a minimalistic design with exposed concrete and metal, setting it apart from the lower floors. It’s a versatile space for events, collaborations, and uniform customization, with movable lighting and modular display units to adapt the space as needed. The kinetic fixtures and displays further enhance the interactive experience.

整个项目的核心是垂直整合巴黎圣日耳曼的品牌标识，确保访客可以在所有楼层参与各种类型的内容。该设计旨在促进空间的长期使用，旨在加强巴黎圣日耳曼品牌与其粉丝群体之间的联系。
The entire project centers on the vertical integration of PSG’s brand identity, ensuring that visitors can engage with various types of content across all floors. The design is intended to foster long-term use of the space, aiming to strengthen the connection between the PSG brand and its fan community.