MASONPRINCE旗舰店/TOMO DESIGN

MASONPRINCE旗舰店/TOMO DESIGN
MASONPRINCE Flagship Store / TOMO DESIGN

项目立面的前卫性与整体性：项目伊始，建筑师展现了对当代建筑结构美的深刻理解，通过裸露的花岗岩覆层，巧妙地与UpperHills的建筑纹理相协调，实现了立面的整体性和统一性。这种设计手法不仅赋予了建筑独特的视觉效果，更重要的是，它在品牌与建筑空间之间建立了一种对话，呼应了“无阶级时尚集体”的概念。设计师对“简单和纯粹”的追求，使得立面设计具有了前卫性，传递出MASONPRINCE品牌的独特精神，也为整个项目定下了基调。

空间设计的创新与融合：项目的核心在于其对空间设计的创新与融合。建筑师巧妙地将极简主义风格融入其中，运用流畅的线条和纯粹的色彩，为“体育赛事”创造了一个结构化的框架。更令人惊艳的是，设计大胆地将复古元素与现代美学、运动精神相融合。从包豪斯建筑语言中汲取灵感，在简洁与几何之间取得平衡，塑造出一个独特的空间体验。微型跑道、游泳池和办公元素的结合，以及二楼“全能运动系统”对不同运动元素的解构与重塑，都体现了设计师对空间使用的创新思维，将多重元素巧妙地融为一体。

细节设计的巧思与品牌理念的体现：项目的亮点之一在于对细节设计的精妙把握。设计师将复古元素巧妙地融入其中，如网格天花板、棕色木纹墙壁，营造出怀旧的氛围。更令人印象深刻的是，服装折叠桌、杠铃衣架等细节设计，赋予了空间趣味性和叛逆精神，打破了传统的束缚。镜面“乒乓桌”的设计，更是将艺术性与功能性完美结合，象征着工作场所的创造力。整个设计都紧密围绕着MASONPRINCE的品牌理念，传达了其前卫、无阶级的时尚态度，并与深圳的时尚文化进行了深度对话，使得建筑成为了品牌的完美载体。

建筑师提供的文字描述。MASONPRINCE Shenzhen的设计秉承了当代建筑的结构美，设想了一种休眠能量的突然“点火”，模糊了复古运动和工作空间之间的界限。该店的立面设计首次体现了植根于简单和纯粹的前卫精神，同时在建筑空间和品牌的“无阶级时尚集体”概念之间建立了对话，裸露的花岗岩覆层与UpperHills的建筑纹理毫不费力地协调一致。
Text description provided by the architects. Embracing the structural beauty of contemporary architecture, the design of MASONPRINCE Shenzhen envisions a sudden 'ignition' of dormant energy, bluring the lines between retro sports and workspace. For the first time, the store's facade design reflects an avant-garde spirit rooted in simplicity and purity while forging a dialogue between the architectural space and the brand's "Classless Fashion Collective" concept, with exposed granite cladding harmonizing effortlessly with the architectural textures of UpperHills.

整体空间设计采用极简主义，使用流畅的线条和纯粹的调色板为“体育赛事”创造一个结构化的框架。遵循“少即是多”的原则，每个细节都经过精心设计，以产生深刻的共鸣。该设计借鉴了包豪斯建筑语言，在简洁与几何之间取得了平衡，打造了一个独特的空间，将复古魅力、现代美学和运动精神无缝融合。
The overall spatial design embraces minimalism, using fluid lines and a pure color palette to create a structured framework for a "sporting event." Following the principle of "less is more," every detail is crafted to resonate deeply. Drawing from Bauhaus architectural language, the design balances simplicity with geometry, crafting a distinctive space that seamlessly integrates retro charm, modern aesthetics, and athletic spirit.

复古的网格天花板和温暖的棕色木纹墙壁将游客带到了上个世纪的办公室。一张装饰着复古喇叭扬声器和数字“1”的服装折叠桌，展示了工作场所和体育场元素的有趣混合，同时类似于记分表和办公桌。在附近，杠铃变成了衣架——一种令人惊讶的、叛逆的设计，打破了传统。
The retro grid ceiling and warm brown wood-texture walls transport visitors to an office in the last century. A clothing folding table, adorned with a vintage horn speaker and the number "1," displays a fun remix of workplace and sports arena elements, simultaneously resembling a scoring table and an office desk. Nearby, barbells become clothing rails—a surprising, rebellious design that breaks conventions.

在一楼的中心，一种概念上的融合展开了——一条微型跑道与游泳池和办公元素无缝交织。这个中心被设想为一个快节奏的赛道、一个光滑的池畔平台和一张供人深思的办公桌。赛道的流畅曲线环绕着一个虚幻的“轨迹池”，类似于快速运动留下的稍纵即逝、几乎无法察觉的轨迹。微型跑道被设想为“微型跑道的痕迹”，对运动和美学进行了独特的诠释。
At the heart of the first floor, a conceptual fusion unfolds—a micro running track seamlessly intertwines with a swimming pool and office elements. This centerpiece is envisioned as a fast-paced racetrack, a sleek poolside platform, and an office desk for deep contemplation. The track's flowing curves encircle an illusory "Pool of Trace," resembling the fleeting, almost imperceptible traces left behind by rapid motion. The miniature running track, envisioned as the "Trace of Micro-Run" presents a unique interpretation of sports and aesthetics.

到达二楼后，“全能运动系统”将复古与现代美学无缝融合，形成了一个包容性的“办公竞技场”。保龄球馆的稳定性、乒乓球场的灵活性和体操馆的优雅——这些运动元素经历了深刻的解构和重新诠释，最终以大胆而和谐的方式与复古的办公美学融为一体。转向露台，一个超现实的乒乓球拍映入眼帘，就像一只从童年梦中蹦出来的巨大球拍，带来了视觉奇观和无限想象力的双重感官体验。就像对建筑环境的大胆“入侵”一样，它重新定义了空间叙事的界限。
Upon reaching the second floor, the "All-Powerful Sports System" seamlessly intertwines retro and modern aesthetics, forming an inclusive "Office Arena". The stability of a bowling alley, the agility of a table tennis court, and the grace of a gymnastics arena—these athletic elements undergo profound deconstruction and reinterpretation, ultimately blending with retro office aesthetics in a bold yet harmonious manner. Turning toward the terrace, a surreal table tennis racket comes into view - like a giant bat springing from a childhood dream, delivering a dual sensory experience of visual wonder and boundless imagination. Like a bold "intrusion" into the built environment, it redefines the boundaries of spatial narrative.

镜面“乒乓桌”以其光滑流畅的线条定义了超大球拍的结构化轮廓，象征着工作场所创造力的爆发。这不仅仅是一个展示装置，更是一件艺术品。回到MASONPRINCE的发源地深圳，该项目将品牌的火花点燃成熊熊大火。植根于品牌的“无阶级时尚集体”理念，该设计促进了与深圳无边界时尚界的对话，传达了MASONPRINCE标志性的前卫愿景和态度。
The mirrored "Ping Pong Table" with its sleek, fluid lines defining the structured contours of the oversized rackets, symbolizing the bursts of creativity in workplace. It is not merely a display fixture but a work of art. Returning to the birthplace of MASONPRINCE, Shenzhen, the project ignites the brand's sparks into a blazing fire. Rooted in the brand's "Classless Fashion Collective" philosophy, the design fosters a dialogue with Shenzhen's boundary-free fashion community, conveying MASONPRINCE's signature avant-garde vision and attitude.