卡其成苏旗舰店/COM

卡其成苏旗舰店/COM
Khakis Seongsu Flagship Store / COM

设计理念引领：卡其成苏旗舰店的设计以“新卡其裤”理念为核心，拒绝单纯求新，避免繁杂细节，兼顾多方需求且聚焦关键。此理念贯穿全程，从空间布局到家具设计，均彰显功能性、适应性与目的性，为商业空间设计提供了简洁而高效的新思路，奠定项目成功的基石。

材料运用精妙：选材注重凸显本质，木材、钢材、玻璃与粘土砖地板等搭配协调。木材随时间而生的光泽契合家具特性，钢材弹性助力衣架便捷拆装，粘土砖地板的自然质感源于其特殊制造工艺，色彩与纹理变化丰富空间层次，材料的适应性与目的性完美融合，营造出独特而宜人的购物环境。

购物体验创新：借鉴唱片店探索乐趣，商品布局独具匠心。于长凳间、不同高度货架及空间内分层放置，激发顾客探索欲望，创造兴奋与发现之感。空间设计灵活多变，可应对库存与活动变化，致力于塑造随用户与时间演进的活力空间，让购物成为难忘的探索之旅，而非单纯交易场所。

卡其成素旗舰店设计背后的故事-卡其成苏旗舰店的设计标志着卡其和设计工作室COM在四年后的重聚。从项目一开始，COM就制定了一套他们称之为“新卡其裤”的指导原则。这些原则包括：“永远不要为了新奇而追求新奇”、“避免可能压倒一切的过多细节”、“兼顾员工和客户的设计”和“三个设计理念就足够了”。这些原则不仅仅是理论上的，它们指导着整个设计过程。
The Story Behind Khakis Seongsu Flagship Store Design - The design of the Khakis Seongsu flagship store marks the reunion of Khakis and design studio COM after four years. From the beginning of the project, COM established a set of guiding principles they called "NEW Khakis." These principles included: "Never pursue novelty for the sake of novelty," "Avoid excessive details that may overwhelm," "Design with both the staff and customers in mind," and "Three design ideas are enough." These principles were not merely theoretical—they guided the entire design process.

受“重型”和灵活设计启发的空间——COM将卡其裤的本质比作一种“工具”——功能性、适应性和目的性。他们试图给空间和家具注入这些相同的品质。为了实现这一目标，该店的家具设计有可移动的轮子、双面功能和可调节的架子。玻璃材料被用来让光线照射到下面存放的物品上，天花板上安装的衣架也很容易重新定位或拆除。这些元素为商店员工提供了直观的灵活性，使空间能够自然地适应不断变化的需求。
A Space Inspired by 'Heavy-Duty' and Flexible Design - COM likened the essence of Khakis to a "tool"—functional, adaptable, and purposeful. They sought to imbue the space and furniture with these same qualities. To achieve this, the store's furniture was designed with wheels for mobility, dual-sided functionality, and adjustable shelves. Glass materials were used to allow light to reach items stored below, and ceiling-mounted hangers were created to be easily repositioned or removed. These elements provided the store staff with intuitive flexibility, enabling the space to adapt naturally to changing needs.

材料选择：突出材料的本质-设计的一个关键重点是展现所用材料的内在品质。Khakis Seongsu采用简单而平易近人的材料，如木材、钢材、玻璃和粘土（用于砖地板）。选择木材是因为它能够随着时间的推移而产生光泽，使其非常适合卡其布经常移动的家具。这场运动留下的划痕和痕迹被视为一种将商店嵌入时间感的方式。
Material Choices: Highlighting the Essence of Materials - A key focus of the design was to bring out the inherent qualities of the materials used. Khakis Seongsu features simple yet approachable materials like wood, steel, glass, and clay (used for the brick flooring). Wood was chosen for its ability to develop a patina over time, making it well-suited for Khakis' frequently moved furniture. The scratches and marks left behind by this movement were seen as a way to embed the store with a sense of time.

安装在天花板上的衣架是由弯曲成形状的细钢丝制成的，悬挂在天花板上，上面放置着管道。这种简单的结构利用了钢的自然弹性，使吊架能够在没有固定紧固件的情况下轻松安装或拆卸。这些材料的选择是由它们的适应性和与预期目的的一致性驱动的。
The ceiling-mounted hangers were crafted from thin steel wires bent into shape and suspended from the ceiling, with pipes placed on top. This simple construction utilized the natural elasticity of steel, enabling the hangers to be installed or removed effortlessly without fixed fasteners. The selection of these materials was driven by their adaptability and alignment with the intended purpose.

从唱片店和发现的乐趣中汲取灵感——在打造购物体验的过程中，COM试图从发现的快乐中汲取灵感，就像在唱片店一样。唱片店要求顾客积极搜索物品，当发现独特的发现时，会激发他们的期待和喜悦。将这一概念应用于卡其色，产品被有意地放置在长凳之间、不同高度的货架上，并在空间内分层。这种安排鼓励顾客探索，在他们浏览商店时创造一种兴奋和发现的感觉。
Drawing Inspiration from Record Shops and the Joy of Discovery - In crafting the shopping experience, COM sought to draw inspiration from the joy of discovery, much like one might experience in a record shop. Record shops require customers to actively search through items, fostering anticipation and delight when a unique find is uncovered. Applying this concept to Khakis Seongsu, products were intentionally placed between benches, on shelves of varying heights, and layered within the space. This arrangement encourages customers to explore, creating a sense of excitement and discovery as they navigate through the store.

地板的重要性及其选择-在使用的材料中，地板受到的考虑最多。许多传统的地板选择过于光滑或光滑，这与所需的美学不符。最终，COM选择了由再生粘土制成的瓷砖，这是砖块生产的副产品。这些瓷砖在颜色和纹理上有细微的变化，提供了一种自然和有机的感觉，与整体设计相得益彰。他们的制造过程更倾向于制砖，而不是传统的瓷砖生产，这增加了他们的吸引力。COM表示，地板在定义空间氛围方面至关重要，并表示：“地板为整个空间定下了基调。”当地板最终确定时，团队对空间的感觉有了清晰的认识。
The Importance of Flooring and Its Selection - Among the materials used, the flooring received the most consideration. Many conventional flooring options were overly glossy or smooth, which didn't align with the desired aesthetic. Ultimately, COM opted for tiles made from recycled clay, a byproduct of brick production. These tiles featured subtle variations in color and texture, offering a natural and organic feel that complemented the overall design. Their manufacturing process leaned more towards brick-making than traditional tile production, which added to their appeal. COM remarked that the flooring was pivotal in defining the atmosphere of the space, stating, "The flooring set the tone for the entire space." By the time the flooring was finalized, the team had a clear vision of how the space should feel.

一个进化和激发探索的空间——卡其成素的设计不仅仅是一个零售空间。COM旨在创建一个灵活的环境，以适应变化，例如库存增加或特殊事件。这家商店被设想为一个充满活力的空间，就像一家唱片店，游客可以在那里享受发现的快感。COM表示，他们希望这个空间不是因为它的设计本身，而是因为在其中发现独特发现的难忘经历和乐趣而被人们铭记。卡其城素渴望成为一个不断发展的空间，由用户和时间的推移塑造——一个发现和设计结合在一起创造持久印象的地方。
A Space That Evolves and Inspires Discovery - Khakis Seongsu was designed to be more than just a retail space. COM aimed to create a flexible environment that could accommodate changes, such as an increase in inventory or special events. The store was envisioned as a dynamic space, much like a record shop, where visitors could enjoy the thrill of discovery. COM expressed their hope that the space would be remembered not for its design itself but for the memorable experiences and joy of uncovering unique finds within it. Khakis Seongsu aspires to be an evolving space, shaped by its users and the passage of time—a place where discovery and design come together to create lasting impressions.